No abstract

In the big data era, huge amount of data are created in digital forms. Due to the frequent technological changes and developments that are happening in this era, organisations need to constantly match with market changes. Therefore they need to develop dynamic capabilities based on digital data, in order to reach valuable outputs. Specifically, this study examines whether the development of the Digital Data Genesis dynamic capability in firms leads to valuable outputs: data quality and data accessibility. We empirically test our model using a questionnaire-based survey answered by 125 sales managers. Results suggest that firms able to develop dynamic capabilities based on digital data obtain higher outputs in terms of data quality and accessibility. Managerial implications of our results are finally offered.