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This paper discusses trends in tourism governance among OECD countries and identifies good practice. Governance is defined as the exercise of political, economic and administrative authority necessary to manage a nation's affairs. The material for this paper is derived from a review of government websites and publications, a survey of policy material provided to the OECD tourism unit by member countries and discussions with OECD and member country representatives. The paper draws together good practice from around the world and provides an assessment of governance issues from the perspective of national tourist administration organizations. Seven areas of good practice are identified.

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This chapter draws on the political underpinnings of destination marketing and explores how the image of the Brisbane River produced a controversy that allows a better understanding of the problems that relate organic and inorganic images of a destination. While the Brisbane River flows through the city and symbolically and geographically connects many of its suburbs, the argument presented in the chapter outlines the theoretical context by which this complexity may be better understood. It then gives an empirical account of events and issues in the evolution of a river tourism policy for Brisbane, and provides an initial analysis of these.

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