The study aims to reveal the problems encountered in the context of organizational communication by global workers in international companies. It is planned to use the qualitative research method in order to examine in depth the thoughts, experiences and suggestions of organizational communication problems of global workers in the research. “Case study” pattern as a qualitative research pattern, will be benefited. The research will be conducted on an international enterprise in İzmir that carry on a business in automotive sector, an interview in depth will be personally applied to eight employees who work in global position. The collected data will be analyzed by content analysis method. It has been found that communication becomes more important on the base of being able to understand other side orrectly and express itself clearly in global teams where face to face communication is limited then local teams.

olarak kurumu tüm platformlarda görsel olarak temsil eden bileşenler bütünüdür. Özellikle logo ve semboller, kurumun imzası niteliğini taşırken; kurumun markasının hedef kitle zihninde tanınırlığını ve ayırt edilebilirliğini etkileyen unsurların başında gelmektedir. Çalışmada, Renault markasının 1900-2016 yılları arasında kullanmış olduğu tüm logoların göstergebilimsel analiz açısından incelenmesi sözkonusudur. Bu çerçevede markanın kuruluşundan itibaren kullandığı 11 logonun yaşanan değişimler doğrultusunda nasıl bir evrim geçirdiği incelenmeye çalışılmaktadır.Anahtar Kelimeler: Kurum Kimliği, Görsel Kimlik, Logo, Göstergebilimsel Yaklaşım. AbstractCorporate identity indicates how a corporation sees or wants to see itself. In general terms, it refers to the ways a corporation represents itself. It includes internal factors such as vision, mission, corporate values, corporate behavior and communication as well as factors implying visual identity such as brand names, logos and symbols, corporate colors and typography. Visual identity is a set of components that represent corporations visually in all platforms as a sub-category of corporate identity. Especially logos and symbols have the characteristics of a corporate signature, and they are the most important factors affecting the recognizability and distinguishability of corporate brands for target groups. This study is a semiotic analysis of all the logos used by the Renault brand between 1900 and 2016. It examines how 11 logos used by the brand have evolved since its establishment.

The study aims to reveal the problems encountered in the context of organizational communication by global workers in international companies. It is planned to use the qualitative research method in order to examine in depth the thoughts, experiences and suggestions of organizational communication problems of global workers in the research. “Case study” pattern as a qualitative research pattern, will be benefited. The research will be conducted on an international enterprise in İzmir that carry on a business in automotive sector, an interview in depth will be personally applied to eight employees who work in global position. The collected data will be analyzed by content analysis method. It has been found that communication becomes more important on the base of being able to understand other side orrectly and express itself clearly in global teams where face to face communication is limited then local teams.