In the context of the hype, promise and perils of Big Data and the currently dominant paradigm of data-driven decision-making, it is important to critically engage with the potential of Big Data for higher education. We do not question the potential of Big Data, but we do raise a number of issues, and present a number of theses to be seriously considered in realising this potential.The University of South Africa (Unisa) is one of the mega ODL institutions in the world with more than 360,000 students and a range of courses and programmes. Unisa already has access to a staggering amount of student data, hosted in disparate sources, and governed by different processes. As the university moves to mainstreaming online learning, the amount of and need for analyses of data are increasing, raising important questions regarding our assumptions, understanding, data sources, systems and processes.This article presents a descriptive case study of the current state of student data at Unisa, as well as explores the impact of existing data sources and analytic approaches. From the analysis it is clear that in order for big(ger) data to be better data, a number of issues need to be addressed.The article concludes by presenting a number of theses that should form the basis for the imperative to optimise the harvesting, analysis and use of student data.

The government of Hong Kong grasped the political nettle of control of tobacco in the early 1980s, since when a comprehensive policy of legislation, education, and publicity, together with large increases in taxation on tobacco products, has been introduced. This has led to almost all of the population of Hong Kong having knowledge of the harmful effects of tobacco and of antismoking measures taken by the government. From 1982 to 1984 the number of people who smoked daily fell appreciably from 888 300 to 744 500, a reduction of 16%, while the number of teenage smokers was halved (from 22 600 to 11 200). Government commitment is crucial in programmes against tobacco in developing countries; without it antismoking efforts are unlikely to be successful.

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<p class="3">During this age of data proliferation, heavy reliance is placed on data visualisation to support users in making sense of vast quantities of information. Informational Dashboards have become the must have accoutrement for Higher Education institutions with various stakeholders jostling for development priority. Due to the time pressure and user demands, the focus of development process is often on designing for each stakeholder and the visual and navigational aspects. Dashboards are designed to make data visually appealing and easy to relate and understand; unfortunately this may mask data issues and create an impression of rigour where it is not justified. This article proposes that the underlying logic behind current dashboard development is limited in the flexibility, scalability, and responsiveness required in the demanding landscape of Big Data and Analytics and explores an alternative approach to data visualisation and sense making. It suggests that the first step required to address these issues is the development of an enriched database which integrates key indicators from various data sources. The database is designed for problem exploration allowing users freedom in navigating between various data-levels, which can then be overlaid with any user interface for dashboard generation for a multitude of stakeholders. Dashboards merely become tools providing users and indication of types of data available for exploration. A Design Research approach is shown, along with a case study to illustrate the benefits, showcasing various views developed for diverse stakeholders employing this approach, specifically the the Digital Decision Network Application (Digital<em>DNA</em>) employed at Unisa.</p>