This study aims to find out to what extent the Internet users in line with media literacy. According to Indonesia Internet Service Provider Association (APJII) and BPS Statistic Indonesia, it was found that Internet users in Indonesia have grown since three years ago up to 13% or become 71.19 million people until the end of 2013. According to research survey MarkPlus Insight, “netizen” or Internet users who spend more than three hours per day on Internet. Moreover, they are increasing from 24,2 Million people in 2012 and become 31,7 million people in 2013. This research used qualitative method by gathering the data through Focus Group Discussion (FGD) to private university students who spent for Internet 5 hours per day and less than 5 hours per day. The theory used in this research was media literacy. The result of this research stated that students who accessed the Internet below 5 hours per day were already busy with work and not too intense in using the Internet either via smartphone or a computer. Different findings came up from the students who accessed the Internet over 5 hours per day. Most of the time, they used the Internet for social media and instant messaging (instant messenger) through smartphones. Critical attitude towards the media message depends on the informants’ interest toward the information.
This research discusses the activity of internal communication between Superior andSubordinate implemented by the Account Director in engaging subordinates Soho Square Indonesia to work on work and company. The purpose of this research is to understand the implementation and effect in the internal communication activities between superiors and subordinates in employee engagement at Soho Square Indonesia. The method used in this study is descriptive qualitative research method with primary and secondary data collection techniques in the form of semi structured interview with the resource person from Soho Square Indonesia. The analysis of qualitative data uses Miles and Huberman models comprising data collection, data reduction, data display and conclusion. Based on the results of the research, it was found out that the activity of internal communication between the superior and the subordinate in Soho Square Indonesia runs effectively to give impact in engaging the work of subordinates at Soho Square Indonesia. ABSTRAKPenelitian ini membahas tentang implementasi kegiatan komunikasi organisasi internal vertikal antara atasan dan karyawan dalam melibatkan karyawan di Soho Sqaure Indonesia dalam pekerjaan dan perusahaan. Tujuan dari penelitian ini untuk dapat memahami implementasi dan efek dari komunikasi internal antara atasan dan karyawan dalam keterlibatan karyawan di Soho Square Indonesia. Metode yang digunakan dalam penelitian ini adalah metode penelitian deskriptif kualitatif dengan teknik pengumpulan data primer dan sekunder berupa wawancara semi terstruktur dengan informan internal dari Soho Square Indonesia. Analisis data secara kualitatif dilakukan menggunakan model Miles dan Huberman yang terdiri dari koleksi data, penyederhanan data, penyajian data, dan pengambilan kesimpulan. Berdasarkan hasil penelitian, maka diketahui bahwa kegiatan komunikasi internal di Soho Square Indonesia berjalan efektif memberikan pengaruh dalam keterlibatan karyawan di Soho Square Indonesia.
Bergabung ke dalam organisasi sebagai seorang relawan menjadi fenomena unik di kalangan anak muda, mengingat, seorang relawan harus rela untuk mengorbankan materi serta energinya demi kepentingan organisasi. Penelitian ini bertujuan untuk mengungkap alasan dari ketertarikan anak muda untuk bergabung sebagai relawan di organisasi Sinergi Muda. Teori yang digunakan ialah Theory of Needs dari David McClelland dan konsep sharing. Metode yang digunakan adalah metode penelitian kualitatif dengan menggunakan empat narasumber untuk memperoleh data primer dan data-data terkait untuk memperoleh data sekunder. Hasil penelitian menggambarkan bahwa anak muda yang bergabung sebagai relawan di organisasi Sinergi Muda bermotif kebutuhan akan pengakuan diri yang diperoleh melalui aktivitas sharing di media sosial.Kata kunci: organisasi, relawan, pengakuan diri, sharingJoining into the organization as a volunteer becomes a unique phenomenon among young people, remembering, a volunteer must be willing to sacrifice his material and energy for the sake of the organization. This study aims to reveal the reasons for the interest of young people to join as volunteers at the Sinergi Muda organization. The theory used is David McClelland's Theory of Needs and the concept of sharing. The method used is a qualitative research method by interviewing four informants to obtain primary data and related data to obtain secondary data. The result shows that young people who join as volunteers in the Sinergi Muda organization are motivated by the need for self-recognition obtained through sharing activities on social media.Keywords: Organization, volunteer, self recognition, sharing
Hospitals are health institutions such as other institutions that engage with media (media relations). Mayapada Healthcare Group is one of the groups that handle several hospitals Mayapada make connections with the media in order to help the formation of the desired image (wish images) the institution. Public Relations Division of the Mayapada Health Care group has just conducted media relations for a period of 1 year. The purpose of this study is to describe the process and implementation of Mayapada Healthcare Group media relations activities in an effort to form the image of Mayapada Hospital. The theory used in this research is media relations and image. The research method uses a qualitative approach with data collection through in-depth interviews from informants. The results of this study illustrate that the results of media relations form the image as Mayapada Hospital expectations, namely as a hospital that has a unity of good and complementary, seen from the factors of physical identity, non-physical identity, quality results, quality and service , and activities and patterns of relationships based on news about Mayapada Hospital Keywords: Media relations, image, hospital
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