While many campuses have access to and publish equity‐focused data, it can be difficult to share that data with the campus community in a way that engages multiple offices. This article outlines the Equity Liaison Initiative at the University of Wisconsin–La Crosse, which engages individuals from most offices on campus with equity‐focused data to affect change in their individual departments. We provide an overview of the development of the Equity Liaison Initiative, some lessons we learned through the process, discuss potential directions for the program and identify future challenges we expect to encounter.