No abstract

The CBC operates on a mandate that defines it as a company of content whose vision is to connect Canadians through attractive Canadian content and whose values include serving the Canadian public. This article responds to the questions of how the CBC uses social media to disseminate national literatures, taking a Facebook wall Canada Reads, as a case study, based on the small stories method (Georgakoupoulou) to analyze narrative activities that are important for recognizing the identity-forging work of their narrator as well as the social fabric of practices that people become involved in, with the objective of discovering if it has created a virtual community of practice (as conceived by Robert V. Kozinets) and if it has achieved, at the same time, the ultimate goal of discussing contemporary Canadian identities and if it has fulfilled its aim to disseminated contemporary regional and national quality content.

Una poética de lo subterráneo: la narrativa de Inés Arredondo

Canadian cultural diplomacy has been inconsistent in recent decades. In the specific case of Mexico, the visibility of Canada is the result of the sum of public and private initiatives within independent and commercial circuits, as well as academic collaborations. In certain periods of the last few decades of Canadian history, it is possible to recognize policies aimed at projecting a specific image of Canada, which is constantly modified by precise political and economic conditions. In the twenty-five years of the North American Free Trade Agreement, three moments of cultural diplomacy toward Mexico can be recognized: a first intense period of creation of binational ties, a time of restrictions that affected strategic collaboration programs, and a renaissance characterized by interest in rethinking and systematizing the strategies of cultural exchange.