Selective reflection of light by oblique helicoidal cholesteric (Ch) can be tuned in a very broad spectral range by an applied electric field. In this Letter, we demonstrate that the peak wavelength of the selective reflection can be controlled by the surface alignment of the director in sandwich cells. The peak wavelength is blue-shifted when the surface alignment is perpendicular to the bounding plates and red-shifted when it is planar. The effect is explained by the electric field redistribution within the cell caused by a spatially varying heliconical Ch structure. The observed phenomenon can be used in sensing applications.

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