The advent of viral marketing in South Africa has been supply focused and retail operators did not realise the importance of including customers' views during the creation of viral marketing strategies. Failure of these stores to incorporate customers' views during the crafting of viral marketing strategies, leads to ineffective viral advertising campaigns, product boycott and decrease in sales. Given the constant change in consumer needs and expectations, an understanding of customers' opinions towards viral marketing strategies adopted by a retail store in Johannesburg, has become a remarkable strategy to gain a competitive advantage. For that reason, it is important for retail stores to understand their customers' perceptions of viral marketing strategies. Based on this background, the purpose of this study was twofold: i) to assess customers' perceptions of viral marketing strategies, and ii) investigate how viral marketing strategies influence customers' buying behavioural intentions. A descriptive case study approach was conducted. A quantitative methodology, through which a structured questionnaire was also used to collect data from a sample of at least 172 customers at outlets of a retail store in Johannesburg. SPSS was utilised to conduct descriptive and multivariate analyses including factor analysis, correlations, and regression analyses. Results indicated that customers had negative perceptions towards viral marketing strategies tested. In addition, all the four predictor variables (informativeness, entertainment, irritation and source credibility) were found to be positively correlated to customer buying behavioural intentions. Recommendations and gaps for further research are also presented within the context of viral marketing theory.

Presented on Wednesday 18 May: Session 19 The West Barracouta (BTW) field, one of the largest proven undeveloped gas fields off the south-eastern Australian coast, commenced production in April 2021. The project was developed by Esso-BHP Gippsland Basin Joint Venture (GBJV), a 50–50 JV between ExxonMobil’s subsidiary Esso Australia and BHP Petroleum. The BTW gas field is situated ~6 km south west of the existing Barracouta gas field and platform, the first GBJV platform in Bass Strait. The BTW development involved drilling two subsea production wells, installation of umbilical controls from the existing platform and installation of a ~6 km subsea flowline to connect to existing gas pipeline via a hot tap. The BTW team successfully navigated through engineering, fabrication, testing, mobilisation of an international team and installation of the facilities in a COVID environment. The paper shares insights on how to: manage fabrication impacts with closures and restricted workhours to minimise disruption to the project; complete videoconference Hazid Identification Risk Assessment workshops across different geographical locations; develop and execute methodology for distributed component integrated testing with hardware located in different geographical locations; complete remote inspections, Factory Acceptance Tests (FAT)/verification using videoconference; complete enhanced familiarisation and testing activities at shorebase, prior to offshore installation, given restrictions in overseas travel/access to FAT locations; and safely manage installation personnel to ensure continuity of activities in a COVID environment, e.g. platform, installation vessel and diver COVID requirements. To access the presentation click the link on the right. To read the full paper click here

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The West Barracouta (BTW) field, one of the largest proven undeveloped gas fields off the south-eastern Australian coast, commenced production in April 2021. The project was developed by Esso-BHP Gippsland Basin Joint Venture (GBJV), a 50–50 JV between ExxonMobil’s subsidiary Esso Australia and BHP Petroleum. The BTW gas field is situated ~6 km south west of the existing Barracouta gas field and platform, the first GBJV platform in Bass Strait. The BTW development involved drilling two subsea production wells, installation of umbilical controls from the existing platform and installation of a ~6 km subsea flowline to connect to existing gas pipeline via a hot tap. The BTW team successfully navigated through engineering, fabrication, testing, mobilisation of an international team and installation of the facilities in a COVID environment. The paper shares insights on how to: manage fabrication impacts with closures and restricted workhours to minimise disruption to the project; complete videoconference Hazid Identification Risk Assessment workshops across different geographical locations; develop and execute methodology for distributed component integrated testing with hardware located in different geographical locations; complete remote inspections, Factory Acceptance Tests (FAT)/verification using videoconference; complete enhanced familiarisation and testing activities at shorebase, prior to offshore installation, given restrictions in overseas travel/access to FAT locations; and safely manage installation personnel to ensure continuity of activities in a COVID environment, e.g. platform, installation vessel and diver COVID requirements.

The West Barracouta (BTW), field one of the largest proven undeveloped gas fields off the south-eastern Australian coast, commenced production in April 2021. The project was developed by Esso-BHP Gippsland Basin Joint Venture (JV), a 50–50 JV between ExxonMobil’s subsidiary Esso Australia and BHP Petroleum. The BTW gas field is situated ~6 km south west of the existing Barracouta gas field and platform, the first Gippsland Basin Joint Venture platform in Bass Strait. The BTW development involved drilling two subsea production wells, installation of umbilical controls from the existing platform and installation of a ~6 km subsea flowline to connect to existing gas pipeline via a hot tap. The BTW team will share insights on how it: (1) utilised minimum kit solution and verification of existing asset condition; subsea hot tap into operational gas pipeline and re-use of existing platform J-tube to minimise works on and around the Barracouta Platform (including diving work). (2) Managed an Operator first – co-mingled wet gas subsea pipelines while operating in hydrate regions; via detailed water detection metre/software solution, downhole zone isolation and systematic operating guidelines. (3) Leveraged Installation Contractor competitive Front End Engineering and Design (FEED) enabling optimisation of facilities design/execution strategies to align with strengths and maximise overall project value. (4) Leveraged the OneSubsea/Subsea 7 Subsea Integration Alliance and global worldwide network to execute the subsea design (including qualification), manufacture and installation. (5) Utilised the incumbent Engineering, Procurement and Construction (EPC) contractor to integrate the subsea and topsides control systems to support a single operation system linked to the existing to Distributed Control System (DCS).