The emergence of new economic centers is changing the competitive scenario. The diffusion of power across an increasingly broad range of countries has opened a window of opportunity for fi rms from China that want to compete globally. These fi rms understand their options in exploiting economic geography, and they frequently use cross-border mergers and acquisitions (M&As) to penetrate developed countries. The United States and Europe are becoming natural destinations for such investments because of their huge markets and leading-edge technologies. This article provides a "framing device" for fi rms' strategies in a multipolar world.

Purpose – In the last years global economy has become more integrated and multidirectional. Thus, in a world characterized by multiples center of economic power, firms need to define multipolar strategies based on geographical diversification in several countries that makes them able to compete with everyone, from everywhere and for everything. Despite of the relevance of such strategies, literature on this topic is almost absent. The paper aims to discuss these issues. Design/methodology/approach – Considering the exploratory nature of the research objectives, the authors present a case study for highlighting the main challenges of cross-border M&A under multipolar-world pressures. Findings – The paper evidences new trends in economic geography and multipolar strategies. Originality/value – The paper offers a new perspective on multipolar strategies

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ABSTRACT. This article aims to develop some concept on new economic geography. The authors presented a case study of a newborn carmaker that applies an innovative business model in auto industry. The current business environment is analyzed, problems of sustainability discussed, and a new business model proposed.