The purpose of this paper is to advance the research agenda on British tourism policy by unravelling the critical issues for the tourism sector in Liverpool associated with its connectivities with the rise and diffusion of urban entrepreneurialism as the new dominant policy strategy for local economic development. It focuses on the role of the key players involved in tourism-related governance and the extent to which policy processes can be exploited to encourage increased competitiveness. The research strategy it proposes emphasizes the need to demarcate strong (innovative) and weak (reproduction) competition in tourism policy initiatives, because these dimensions have major impacts on the success and failure of local tourism regimes. It is hoped that this study will contribute to an emerging agenda on the determinants of urban tourism competitiveness policy.

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