Through three case studies of online political activism on Facebook, this article conceptualizes the deployment of issue publics (Lippmann, 1993;Marres, 2005) on Facebook. We argue that issue publics on Facebook come into being through a specific set of double articulations of code and politics that link and reshape informational processes, communicational constraints and possibilities, and political practices in different and sometimes contradictory ways. Using Maurizio Lazzarato's exploration of immaterial labour (2004), we demonstrate the need to further understand the networking of publics and their issues by considering how online platforms provide the material, communicational, and social means for a public to exist and therefore define the parameters for assembling issues and publics and circumscribe a horizon of political agency.
This paper questions how vertical tickers on leading social media platforms (blogs, Facebook, and in particular the Twitter micro-blogging platform) pose new challenges to research that focuses on political communications campaigns. Vertical looped tickers highlight the fleeting nature of contemporary networked and socially mediated communications, since they provide an intensely compressed space (interface) and time to have posts viewed by friends and followers. This article draws upon a research collaboration with the news division of the Canadian Broadcasting Corporation (CBC) to understand how Canadian political parties increasingly worked to strategically intervene, in real time on Twitter, during a broadcast political debate.
This article critiques a number of recent attempts to outline a contemporary theory of panoptic surveillance. It argues that an updated Foucaultian thesis must take into consideration the decentered and networked aspects of information technologies in an attempt to explain how consumer 'choice' is shaped by both rewards and punishments. Drawing upon the work of Foucault, Varela, Deleuze and Guattari, a diagrammatic theory of surveillance is developed, one that questions the interconnection between consumer, sales, distribution, and production data.
The rapid expansion of social media has led to the concentration of digitized, networked, and mediated processes into the hands of a few giant corporations (e.g. Google, Facebook, and Amazon), their partners and affiliates. From smart watches to targeted advertising and reputation scores, this new political economy of subjectivation – or subject making – sees an intensification of datafication to sell commodities, manipulate moods, inject ideologies, and influence behaviors. This article argues that in order to understand this new political economy of subjectivation, we need to complicate and build upon framework that focus on the collection of personal data and its risks on individual users. We argue that as social media and digital media giant corporations move away from an enclosed platform model toward a distributed, impersonal infrastructure, the mining of individual data and the shaping of individual attitudes is increasingly geared toward establishing relationships between user data and a plethora of non-human, environmental data. Such an infrastructure invokes impersonal subjects, and thus requires a new politics of relationality.
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