The literature on pairwise multiple comparisons (PMC) is reviewed. For fixed effects-between-subject experimental designs-the PMC procedures proposed by Tukey and Peritz are found to have the most desirable properties of currently available tests, given equal sample n, homogeneous population variances, and normality. When one or more of the latter conditions are violated, PMC tests suggested by Tukey and Kramer and Games and Howell are most applicable. For repeated measures designs under assumption violations, tests suggested by Myers and Keselman, Rogan, and Games may be most applicable.

The role of social responsibility within business has been debated for decades. It appears that there is a growing understanding that doing the right thing for society can not only be good for business but is also a responsibility of the modern corporation. Causes, corporations, and society have benefited from corporate involvement with social issues. However, it also appears that in some cases, there may be potential pitfalls associated with merging social and corporate objectives. The “overcommercialization” of some activities designed to benefit society may in fact harm those that these activities are trying to help. This article examines potential pitfalls associated with cause-related marketing and provides recommendations for reducing the potential negative consequences.

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