Abstract-This paper examines some of the barriers to the adoption of car-sharing, termed carpooling in the US, and develops a framework for trusted recommendations. The framework is established on a semantic modelling approach putting forward its suitability to resolving adoption barriers while also highlighting the characteristics of trust that can be exploited. Identification is made of potential vocabularies, ontologies and public social networks which can be used as the basis for deriving direct and indirect trust values in an implementation.

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