The blogs as the platform for a virtual personality construction are considered in the article on the assumption of the positions of Lev S. Vygotsky's cultural-historical approach. Internet journalism practices are considered as the example for the processes of virtual "I" formation. The authors affirm that the appearance of consecutive and stable "I-representation" in Internet is the necessary condition for a change in dynamics of social nets development from motives which are out of Internet in physical space towards situation when a virtual personality is enough full-fledged to be a motive for new social interactions creation not leaving Internet. As a result a virtual personality turns into a net-creating factor and Internet loses its unoriginality in relation to physical space. Using Lev Vygotsky's "internal speech" concept, the article suggests to consider this interaction as a dairy discourse-"A dialog of internal voices", which turns a virtual personality from the product of self representation into the product of social interaction. The authors affirm that the ability to construct a virtual personality is the integral part for personality formation in the new information society and propose to regard journalism practices as one of the methods of effective self representation in Internet.

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This document is the author's final accepted version of the journal article. There may be differences between this version and the published version. You are advised to consult the publisher's version if you wish to cite from it. 1Crowdsourcing and the folksonomy of emergency response:The construction of a mediated subject

This document is the author's final accepted version of the journal article. There may be differences between this version and the published version. You are advised to consult the publisher's version if you wish to cite from it. Vertical Crowdsourcing in Russia: Balancing Governance of Crowds and StateCitizen Partnership in Emergency Situations Gregory Asmolov

It is October of 1986. I am one of 25 children in the preschool group of a kindergarten in the Leninsky district of Moscow. It is the "quiet hour" in the middle of the day when children are supposed to nap, but I cannot sleep. I am very worried. Every evening, after the "Spokoynoy Nochi, Malyshi" (Goodnight, Kids) children's show on television at 8:45 pm, I watch the evening news program "Vremya" (Time). Last evening I heard that our leader, Mikhail Gorbachev, is going to meet the American leader, Ronald Reagan, in Reykjavík. I cannot understand why Gorbachev is going there. I am sure the Americans are going to kill him. I am also sleepless because I am afraid of nuclear war. At this time "Star Wars" for me is not a movie, but a plan for American military aggression against the people of the Soviet Union. So my parents offered me a new game. They gave me an old radio and taught me how to search for shortwave radio stations. Unlike our TV, which had only six buttons for Journal of Design and Science • Issue 6: Unreal The Effects of Participatory Propaganda: From Socialization to Internalization of Conflicts 3 six channels, the radio offered a range of voices in different languages. The purpose of the game was to scan the short waves and find Russian-speaking stations broadcasting from beyond the borders of the USSR; the so-called "Vrazheskie golosa" (Enemy Voices). It was quite tricky, since the tiniest movements of my fingers would sweep past these stations, and their wavelengths sometimes changed in order to avoid being jammed by the Soviet government. I learned very quickly how to recognize Radio Freedom, the Voice of Israel, the Voice of America and the BBC. (Who could imagine that 30 years later I would have an office in Bush House, where the BBC Russian Service was broadcasting from at that time, and is now part of King's College London!) I really enjoyed my parents' new game. For the first time in my life, I was actively involved in searching for news. I also started to sleep better during the "quiet hour" at kindergarten. Through that radio game I learned that the same events can be described in very different ways. Although I wasn't able to understand many things, it highlighted the polyphony of voices and framings. I was lucky to have this experience just then, in 1986. Only a year later, "glasnost," a new policy of media openness, began to influence Soviet TV, and the "enemy voices" lost their unique value as a window onto an alternative reality. The image of me as a child sitting in my bedroom in front of the radio and searching for "enemy voices" comes back as I think about how the Internet has changed propaganda. In 1986 that old shortwave radio was a physical mediator between me as a user and the global environment. It brought new meanings directly into my bedroom. I didn't know that what I heard was called "anti-Soviet propaganda." Similarly, I hadn't known that the news I watched on TV was propaganda, either. What really mattered was the range of voices brought to me by these various tools of medi...