No abstract

This work in progress presents a proposed model to measure the acceptance of the use of voiced virtual assistants in commercial contexts. The use of these devices has increased after their implementation in smartphones and with the arrival of smart speakers in any household appliance. We propose the present model emphasizing the anthropomorphic aspect of the assistant to know if it has an emphasis on its acceptance. Unlike other models of acceptance, the contribution of the work is the inclusion of anthropomorphic variables such as human presence and human like voice. The work focuses on the virtual assistant Siri.