Over the past decades, cruise tourism is a sector that has experienced a tremendous growth around the globe. The relations that are established between the different agents that interact in this industry, passengers, crew and residents are crucial for visitor satisfaction and the success of the tourist destination. The study has analyzed the different types of cruise passengers who landed at the port of Malaga and their perception of the city through destination image, satisfaction and destination loyalty. A cluster analysis identified the existence of four different groups of passengers whose opinions can give a specific answer to the consolidation of Malaga as a quality tourist destination. From a practical point of view, recommendations about the adequate management of the destination´s attractions for the cruise industry are discussed in the conclusions. Keywords:Cluster analysis, destination image, cruise passengers satisfaction, destination loyalty, cruise tourism. ResumenEl turismo de cruceros es un sector que ha experimentado un enorme desarrollo en el mundo en las últimas décadas. Las relaciones que se producen entre los diferentes agentes que interactúan en esta industria, pasajeros, tripulación y residentes, son cruciales para la satisfacción de los visitantes y para el éxito del destino turístico. El estudio ha analizado las diferentes tipologías de cruceristas que arriban al puerto de Málaga y su percepción de la ciudad a través de la imagen del destino, la satisfacción y la lealtad al destino. Un análisis cluster demostró la existencia de cuatro grupos de pasajeros claramente diferenciados, cuyas opiniones pueden dar una respuesta específica, para avanzar en la consolidación de Málaga como destino turístico de calidad. Desde un punto de vista práctico, discutiremos en las conclusiones las recomendaciones para la adecuada gestión de las atracciones turísticas dedicadas al sector de los cruceros.Palabras clave: Análisis cluster, Imagen del destino, Satisfacción del crucerista, Lealtad al destino, Turismo de cruceros.

The main aim of this empirical research is to prove that the emotional intelligence of senior executives exerts a direct and positive effect upon innovation across different enterprises. The study uses total sample of 139 senior executives belonging to Spanish companies engaged in a wide range of activities who were required to complete a 22item survey. In addition to validating the conceptual model, the outcome of the empirical analysis based on application of the structural equation model confirm the -"starting hypothesis"-: -"the emotional intelligence of senior executives exerts a direct and positive effect upon product innovation and process innovation within enterprises"-.

This article presents a Systemic Model of management for trade brands based on the contributions derived conceptual and empirical literature. The aim is to analyse the previous analyses and to propose a series of hypotheses that demonstrate the interrelationship between the considered essential elements in the process of brands’ building. Results have been obtained by means of a qualitative analysis that has led to the identification of four essential dimensions in the process of brands’ management: Identity, positioning, formal image and communication. The proposed model is a useful tool to manage in a rigorous way the processes of brands’ creation and audit. Keywords: brand, identity, image, positioning, brand equity.

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