Space tourism is considered as a type of tourism that is becoming increasingly significant and is expected to be in greater demand in the future. Therefore, the aim is to analyse the posters on space tourism created by NASA via semiotic analysis, a strategy of data analysis. In accordance with the set objective, a document analysis technique was used. Since the fourteen posters used for the study were created by NASA, a major organization in the field of space, it was selected as an appropriate sample. The space tourism posters identified in the study were analysed through the model developed by Ferdinand de Saussure and Roland Barthes. Each indicator showed that the utopian posters were closely related to the types of tourism. In addition, the indicators led to the conclusion that individual and mass tourism movements related to space can be carried out by people of all ages, that in the future it will no longer be luxury tourism, and that transportation will be carried out by various means of transport, and in accordance with these conclusions, suggestions were made for tourism businesses.

Industrial activities significantly affect the environment, which makes environmental sensitivity one of the most critical issues in the national and international arenas. As in other areas, the green approaches adopted in the tourism sector aim to reduce the negative environmental impact. The current study discussed the meaning of green marketing practices for hospitality businesses, the green marketing practices adopted by these businesses, and the results. In addition, the study presented a holistic perspective by presenting examples from hospitality businesses and gave general information about the green marketing concept, its scope, the reasons to turn to green marketing, and the benefits of such practices. In the study, which deals with the elements of the green marketing mix in hospitality businesses and touches on the examples of green hotels, green marketing practices were evaluated in the tourism sector.

The purpose of this research is to analyze the promotional film “Istanbul is The New Cool” prepared by the Ministry of Culture and Tourism from a semiotic point of view, to discover the indicators in the promotional film and to reveal what is meant to be told from a holistic perspective. Considering Istanbul, which is an important tourism destination and hosting the highest number of tourists in Turkey, in the promotional film, the fact that the film is quite new and the promotional film in the social media is interesting for the target audience necessitated this research. In the research, the qualitative research method was taken as a basis and a semiotic analysis technique was used to examine and evaluate the promotional film. The promotional film is semiotically analyzed according to the model developed by Ferdinand de Saussure and Roland Barthes. The examination of the promotional film, which constitutes the sample of the research, was made with the document analysis technique. Each section selected from the promotional film has been subjected to a detailed examination in the light of the concepts of indicator, denotation, connotation, code, sequence, syntagm, diachrony, synchronicity, myth, metaphor, metonymy, text, slogan, logo, and emblem. As a result of the research, it has been determined that the Istanbul promotional film prepared by the Ministry of Culture and Tourism presents images from thirty different places covering the historical and touristic destinations of Istanbul and includes various historical, cultural, and artistic indicators. In addition, in the promotional film, it has been determined that Istanbul has various transportation, entertainment, eating and drinking, and shopping options. Istanbul is reflected in the promotional film as a metropolitan city with a touristic attraction and a versatile city that appeals to all kinds of tourists.