This article focuses on children's relationship with online advertising, a topic which is insufficiently researched. Individual interviews (n=20) were conducted with Swedish children to gain insight into their views and practices regarding advertising on the internet. The interview results are interpreted in relation to de Certeau's (1984) theory of practices in everyday life, and New dimensions regarding the concept of tactics are highlighted in the conclusion. The results suggest that children have an ambivalent or negative view of online advertising. They report on avoidance tactics used in order to escape advertisements, but they also sometimes find it difficult to cope with advertisements due to their frequent appearance, color and motion. The children also report on their uses of online advertising as entertainment, and the authors stress the need for policymakers to consider whether the regulatory framework for broadcasting could be extended to cover online advertising.

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The aim of the investigation was to study sources of information on sexuality, contraceptives and STDs among young people as well as their experiences of and opinions on the matter. A questionnaire was distributed to 192 high-school pupils in the Stockholm area. The mean age of the participants was 17.4 years. The majority stated that school teachers and individual reading are the best sources of information. Female students more often relied on friends and family members than male students. Among those who had had their sexual debut, many stated that condom use was hard to practice.

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