Employee satisfaction is essential for an organization's success and survival. Job satisfaction measures how happy workforces are with their jobs and working environment. Many factors involve improving or maintaining high satisfaction rates, which wise insurance sectors would do well to implement. Employees’ job satisfaction is a multi-disciplinary concept that results from their perception of their jobs and the degree to which a good fit exists between them and the insurance sector. This study aims to examine the relationship between job satisfaction dimensions and employee performance, and it also explores how satisfaction influences employee performance in life insurance sectors. Descriptive and causal-comparative research designs were employed to examine the relationship and explore the dimensions. Data have been gathered from the 240 respondents through stratified sampling techniques and entered into SPSS version 20 for the analysis. The correlation result of the study clarified that there was a positive and significant relationship between job satisfaction constructs and employee performance. As per regression analysis, payroll had a higher influence on job performance than other factors and was positively significant. So, the payroll system affected employees satisfaction to increase their performances. It has also reported significant positive relationships between interpersonal relationships and employee performance. However, there was an insignificant relationship between working environment and job performance.
The Internet significantly influences people's beliefs and habits all around the world. As a result of this blessing, online shopping has flourished, influencing the lives of ordinary people. This research aims to learn more about how people shop for boutique products online and identify the major influential factors. The research was constructed using a positivist approach and a descriptive and causal research design. Data were obtained from the 325 samples of respondents at Kathmandu valley through convenience sampling techniques. A total of 450 structure questionnaires were distributed, and 360 were returned. 35 questionnaires were judged to be invalid, while the remaining 325 were referred to as valid questionnaires, entered into SPSS version 20 for the analysis. The result revealed that trust, firm reputation, and ease of use are significant at a 5percent level of significance. However, there was an insignificant relationship between price and online shopping behaviour. Firm reputation and ease of use were the major influential factor of online shopping of boutique products. The study will help the boutique business to develop their strategies as per the consumer need.
Marketers spend a massive amount on various media platforms to influence consumer behavior. Advertisement on every media platform has a different component that involves the Consumer for different purposes. Technological innovation has led to changes in Consumer's media habits. Hence, a deeper understanding of advertisements on various media platforms, and their implications on consumer behavior needs to be established. This study aims to examine the relationship between advertisement dimensions such as printing, broadband, outdoor and social media, and consumer purchasing behavior. Data were collected with the help of a structured questionnaire by email and direct interviews with the consumers located in Kathmandu valley. The findings revealed that the advertisement media dimensions had a strong correlation with consumer purchasing behavior. It also indicated that printing, outdoor and social media were statistically significant, and broadband media were found to be statistically insignificant with consumers 'purchase behavior
The COVID-19 pandemic has forced the closure of educational institutions worldwide. The study reports the students' perception of online learning during the COVID-19 pandemic. The research was constructed using a descriptive research design. Data were obtained from the 225 students of Tribhuvan University, Kathmandu University, Purbanchal University, Pokhara University, and RajarshiJanak University through simple random sampling techniques and entered into SPSS version 20 for the analysis. The result revealed that online learning was less effective than physical learning. The majority of respondents, 69% a teach university, state that online learning was less effective than physical learning. In contrast, 19% believe it was more successful, and 12% believe it was the same. It is probably due to a lack of genuine engagement and feelings of isolation that impeded online learning. However, M. Phil. and Ph.D. students were enthused about online learning. They considered online learning to be precious. It also found that students at Kathmandu University felt online learning was beneficial. Several elements, including teachers, students, management, and government legislation, influence online learning success, particularly pandemics.
It is tough to forecast or assess an individual preference, but it is vital for marketers since it represents an essential step in understanding consumer choice. It is critical to determine brand preference based on the awareness of the customer. The primary objectives of this study are to assess how professional consumers prefer brands in the choice of mobile phones. Business people, private jobholders, government personnel, and farmers are considered professionals for this study. Other goals are to explore the relationship between brand popularity, price, product attributes, social influence, marketing communication, and brand preference and examine the impact of independent variables on brand preference. Data were obtained from the 150 samples of professionals in Kathmandu valley through convenience sampling techniques. A total of 200 questionnaires were circulated, with 179 being collected. From the collected questionnaires, 29 were invalid, while 150 were valid and entered into SPSS 20. The data were analyzed through reliability, validity, descriptive statistics, correlation, and regression analysis. This study proved product attributes and price influenced the Smartphone purchase decision. So, the Samsung Smartphone is the first choice among professionals. It also confirmed the insignificant relationship between social influence and brand preference. Thus, the social context does not aid in purchasing a smart phone. The findings will support smart phone manufacturers in developing strategies based on consumer brand preferences.
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