The purpose of this study was to analyze the financial status of the performance sports clothing industry. The sample group used a specific random method for the company that produces Thai national football team shirts. The tools used in the study were an analysis of financial ratios using secondary data from the annual financial statements of Thai national football shirt manufacturing companies from 2021 to 2022. The study found that the overall performance of the company was satisfactory, with the proportion of non-current assets significantly decreasing, equity increasing to a level that exceeds liabilities, and the ability to control selling and administrative expenses improving by leaps and bounds. The company's net profit has increased, the liquidity ratio has increased, the efficiency ratio for accounts receivable has decreased, the efficiency of inventory has improved, total assets and fixed assets have improved, and the debt service coverage ratio has also improved.

Cruise Tourism is growing dramatically especially in Asia. Thailand posits as the best tourist destination with cruise port of call and considers to set up Andaman home port recently. Hence, the marketing strategy is demanded for revenue compensated port cost. This research aimed to develop the marketing strategy for cruise home port in Andaman Tourism Cluster of Thailand. The methodology used six step qualitative approach with relevant stakeholders of cruise tourism and port in Thailand. The SWOT analysis was conducted and evaluated by analytic hierarchy process. The TOWS matrix was employed and suggested the 3 key marketing strategy; 1) Product Development Strategy, 2) Market Development Strategy and 3) Business Network Development Strategy. The detailed findings were validated with the panel of 10 experts and Andaman tourism association representatives. Further implication for recommended marketing strategy can be utilized for tourism policy in Thailand.