The Community of Madrid is one of the main focuses of Cultural and Creative Industries in Spain (CCI), therefore it is necessary to measure their socioeconomic impact in the region in aspects such as competitiveness, investment, employment and social cohesion. Objectives: The objective of this article is to introduce a model, using a harmonized and comparable methodology, that identifies the evolution of CCIs in the Community of Madrid (CAM) in the current context of digital change, so to understand public policies and gain awareness, from an Autonomic perspective, about to what extent they contribute to the generation of employment and social wellbeing. The purpose of our research is, therefore, the construction of tools that improve current statistical parameters and that promote their implementation by Autonomic governments -which doesn"t have a Strategic Plan so far, as other Autonomies do-, establishing a better connection with the goals of Horizon 2020 Programme. regarding regional GDP, stabilization of performative fine arts and libraries and museums, and the dropping of architecture, both economic and labour. We also find there are huge differences in the investment in culture among AACC.
Introduction: Since the late 20 th century, media observatories, or watch groups, have played an important role among the institutions devoted to the promotion of media reform, since they constitute an essential tool for the monitoring and analysis of the media by citizens. This article presents the results of a pioneering study aiming to map the landscape of media observatories in Spain and to systematise their main features, such as origin, evolution, objectives, promoters and fields of specialisation. Methods: Based on an extensive literature review, the study identifies 28 observatories which are subsequently analysed through an observation protocol and qualitative interviews with the directors of 10 of the observatories. Results and conclusions: The results confirm the existence of a heterogeneous landscape, characterised by a predominance of observatories focused on auditing activities and observatories promoted by universities. Nevertheless, most observatories are characterised by unsustainability and by an irregular research activity.
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