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Revisiting the host city: an empirical examination of sport involvement, place attachment, event satisfaction and spectator intentions at the London Olympics Brown, G., Smith, A. and Assaker, G.

This study investigates the moderating effects of tourist novelty-seeking tendencies on the relationships among destination image, satisfaction, and short-and long-term revisit intentions. Using survey data collected in 2009 from 450 European visitors to Mediterranean destinations, a theoretically derived structural path model was examined. Cluster analysis and discriminant analysis were used to identify three groups of tourists based on their novelty-seeking tendencies (high, medium, and low novelty seekers). The moderating effects of novelty-seeking tendencies on the structural path model were examined by means of multigroup invariance analysis. Tourists' novelty-seeking tendencies have a moderating effect on the causal relationships among destination image, satisfaction, and revisit intentions. The effect of destination image on visitor satisfaction, as well as satisfaction on short-term revisit intentions, is significantly weaker for high novelty seekers as compared to low novelty seekers. Thus, destination managers need to consider the novelty-seeking tendencies of their market segments as this affects revisit intentions.

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