Abstract-the purpose of today business is not only the national business, but also the international business through e-business concept in particular e-travel contexts. E-travel is a tourism activity that done automatically through electronic technology and can be accessed from anywhere via its websites. The current paper presents to develop the conceptual framework of e-travel adoption model. Self-efficacy, trust and actual use are identified as influencing factors of customer satisfaction on e-travel. In this study, e-travel users as the research object..This theoretical framework explains how selfefficacy, trust and actual use affect the customer satisfaction on e-travel. The finding of this theoretical framework is selfefficacy, trust and use give positive impact to customer satisfaction. The afterward research would exanimated empirically using a survey method which employing PLS as a SEM software of analysis technique.