ABSTRACT:Millions of people of all ages and expertise are using satellite and aerial data as an important input for their work in many different fields. Satellite data are also gradually finding a new place in education, especially in the fields of geography and in environmental issues. The article presents the results of an extensive research in the area of visual interpretation of image data carried out in the years 2013 -2015 in the Czech Republic. The research was aimed at comparing the success rate of the interpretation of satellite data in relation to a) the substrates (to the selected colourfulness, the type of depicted landscape or special elements in the landscape) and b) to selected characteristics of users (expertise, gender, age). The results of the research showed that (1) false colour images have a slightly higher percentage of successful interpretation than natural colour images, (2) colourfulness of an element expected or rehearsed by the user (regardless of the real natural colour) increases the success rate of identifying the element (3) experts are faster in interpreting visual data than non-experts, with the same degree of accuracy of solving the task, and (4) men and women are equally successful in the interpretation of visual image data.