Abstract-With the development of E-commerce, many cruise companies reconstruct their distribution channels by adding the electronic direct marketing system. This paper researches the product pricing problems of cruise companies based on hybrid distribution channels, discusses a manufacture-leader Stackberg game model and a Bertrand game model, and gives equilibrium results of pricing game between cruise companies and distributors. By comparing the equilibrium prices and the profit gains using the different pricing strategies, the most superior pricing strategies under different wholesale price range are proposed.