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This article examines the effect of transformational leadership on friendship at the workplace and organizational climate at a major military organization, in the Isfahan province of Iran. The study also examines the mediating role of organizational climate in these relations. This is a descriptive-correlative study. Considering the number of questions in the questionnaire, a sample of 530 individuals was selected and questionnaires were distributed among them. After collecting the questionnaires, 502 of them were fully completed and used for data analysis. Structural equation modeling (SEM) and the Sobel test were used to analyze the data. The results show that transformational leadership has a positively significant effect on friendship at the workplace and organizational climate. Organizational climate has a positively significant effect on friendship at the workplace. Moreover, organizational climate has a mediating relation between transformational leadership and friendship at the workplace. The results also show that military commanders can promote interpersonal and organizational relationships by changing their leadership style, and thereby create a friendly atmosphere among military personnel, leading to increased satisfaction and motivation as well as defense commitment. Implications of these results for practitioners and researchers are discussed.

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<p>In the current competitive business environment, all companies look for strategies and tools to stabilize in this competition and bring about their growth and enhancement. Organizations have to align themselves as fast as possible with such permanent changes in order to maintain their survival. Brand Personality is one of the helpful tools that organizations employ to retain their current customers, attract new ones, and achieve competitive advantage. Brand personality is also a potential marketing strategy to increase customers’ loyalty towards a brand. Many customers choose products with a brand that is suitable to their personality. This is true about mobile phone customers, as well. The purpose of this study is to explore the relationship between Brand Personality and Customer Loyalty. To this end, variables such as sincerity, excitement, competence, sophistication, and ruggedness were tested as dimensions of brand personality and formed of the research hypotheses. The statistical population included all customers of Samsung Mobile Phone and a random sampling method was used. The required data related to theoretical principles were collected using a historical study such as books and academic journals and the data required to analyze and test the hypotheses were collected through a researcher self-made questionnaire. The obtained results revealed that there is a significant relationship among brand personality dimensions and customer loyalty.</p>