The main purpose of this paper is to explore and identify the key factors for successfully implementing mobile commerce in businesses. We first provide an end-user perspective of mobile commerce and then a value-add-based acceptance model is proposed based on the analysis. A set of factors, which is deemed to positively affect the success, was identified, and a theoretical framework of CSF is presented.

Studying the adoption and acceptance of mobile commerce has been an intriguing endeavor for quite some time. Much of the related literature is inspired by the Technology Acceptance Model (TAM). Mobile commerce has specific characteristics and features that affect its adoption. In this paper, a wide electronic searching was performed and the searching literature on mobile commerce adoption was analyzed in order to provide a comprehensive understanding of the adoption of mobile commerce. Our study reveals that the factors related technology was widely explored, and the consumption attributes of mobile commerce and the influence of social culture on mobile commerce adoption have been left virtually with insufficient exploration.

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