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This paper describes the image events of Institute of Journalism of Borys Grinchenko Kyiv University for 2017–2018 academic year in the following areas: 1) image educational activities and projects; 2) cooperation with employers; 3) leadership and staff development; 4) corporate culture; 5) state of science development; 6) social and humanitarian events, competitions and festivals; 7) volunteer activities and student charity events; 8) sports life; 9) student victories; 10) participation in universityevents; 11) student self-government. The scholarship program for students is also considered, information on the contingent of students of social categories of this period according to educational levels, courses and sources of funding is given.

The article is prepared on the basis of the annual reports of the Director of the Institute of Journalism. The dynamics of the educational institution’s development is defined on the base of analysis of all directions of its activity. The place and role of the educational institution in the context of social events are studied through the prism of the media coverage of its activity. The advantages, possibilities, problems and prospects of the Institute of Journalism of Borys Grinchenko Kyiv University are considered