Supply chain is one of the main pillars of manufacturing and industrial companies whose smartness can help business to be intelligent. To this end, the use of innovative technologies to make it smart is always a concern. The smart supply chain utilizes innovative tools to enhance quality, improve performance and facilitate the decision-making process. Internet of things (IoT) is one of the key components of the IT infrastructure for the development of smart supply chains that have high potential for creating sustainability in systems. Furthermore, IoT is one of the most important sources of big data generation. Big data and strategies for data analysis as a deep and powerful solution for optimizing decisions and increasing productivity are growing rapidly. For this reason, this paper attempts to examine informative supply chain development strategies by investigating the supply chain in FMCG industries as a special case and to provide a complete analytical framework for building a sustainable smart supply chain using IoT-based big data analytics. The proposed framework is based on the IoT implementation methodology, with emphasis on the use of input big data and expert reviews. Given the nature of the FMCG industry, this can lead to better production decisions.

In today’s competitive world, supply chain management is one of the fundamental issues facing businesses that affects all an organization’s activities to produce products and provide services needed by customers. The technological revolution in supply chain logistics is experiencing a significant wave of new innovations and challenges. Despite the current fast digital technologies, customers expect the ordering and delivery process to be faster, and as a result, this has made it easier and more efficient for organizations looking to implement new technologies. “Artificial Intelligence of Things (AIoT)”, which means using the Internet of Things to perform intelligent tasks with the help of artificial intelligence integration, is one of these expected innovations that can turn a complex supply chain into an integrated process. AIoT innovations such as data sensors and RFID (radio detection technology), with the power of artificial intelligence analysis, provide information to implement features such as tracking and instant alerts to improve decision making. Such data can become vital information to help improve operations and tasks. However, the same evolving technology with the presence of the Internet and the huge amount of data can pose many challenges for the supply chain and the factors involved. In this study, by conducting a literature review and interviewing experts active in FMCG industries as an available case study, the most important challenges facing the AIoT-powered supply chain were extracted. By examining these challenges using nonlinear quantitative analysis, the importance of these challenges was examined and their causal relationships were identified. The results showed that cybersecurity and a lack of proper infrastructure are the most important challenges facing the AIoT-based supply chain.

Nowadays, along with increasing companies’ activities, one of the main environmental protective tools is green supply chain management (GSCM). Since fast-moving consumer goods (FMCG) companies are manufacturing materials that usually require special warehousing as well as different distribution systems, and since companies of food products tend to fall into this area, the safety of their manufactured materials is a vital global challenge. For this reason, organizations in addition to governments have realized the importance of the green supply chain in these industries. Therefore, the present study examines the key performance indicators (KPIs) of the green supply chain in the FMCG industry. There are several performance indicators for the green supply chain. In this study, the KPIs were extracted based on the literatures as well as the opinions of experts through which key indicators in FMCG industries were identified. Using the fuzzy decision -making trial and evaluation laboratory (DEMATEL) method, the relationships and interactions of these key indices were determined. Moreover, a fuzzy nonlinear mathematical modeling was used to investigate the significance of these indicators. It is revealed that the organizational environmental management factor has the highest priority.

The use of advanced computer technologies has dramatically changed marketing. Concepts such as smart, sustainable, and green marketing have emerged in the last 20 years. One of these new technologies is the Internet of Things (IoT), which has led to the development of the activities and performances of industries in various dimensions. For the various objects, such as people, processes, and data, involved in marketing activities, the Internet of Everything (IoE) as an evolved IoT is a possible future scenario. Some sectors pretend to be the first to implement this, and the more they rely on dynamic, unstable customer needs, the better a solution the IoE is for them. Therefore, this paper presents a clear vision of smart, sustainable marketing based on the IoE in one of the fast-moving consumer goods (FMCG) industries, the dairy industry. Key factors are identified to help readers understand this concept better. The expert interview makes it possible to draw a picture of the factors that have helped successfully implement the IoE in the dairy sector.

In this paper, a sustainable closed-loop supply chain problem is modelled in conditions of uncertainty. Due to the COVID-19 pandemic situation, the designed supply chain network seeks to deliver medical equipment to hospitals on time within a defined time window to prevent overcrowding and virus transmission. In order to achieve a suitable model for designing a sustainable closed-loop supply chain network, important decisions such as locating potential facilities, optimal flow allocation, and vehicle routing have been made to prevent the congestion of vehicles and transmission of the COVID-19 virus. Since the amount of demand in hospitals for medical equipment is unknown, the fuzzy programming method is used to control uncertain demand, and to achieve an efficient solution to the decision-making problem, the neutrosophic fuzzy method is used. The results show that the designed model and the selected solution method (the neutrosophic fuzzy method) have led to a reduction in vehicle traffic by meeting the uncertain demand of hospitals in different time windows. In this way, both the chain network costs have been reduced and medical equipment has been transferred to hospitals with social distancing.