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In the contemporary age where the globalization is taking place in every sphere of life, the academic institutions occupy their place at the helm. The dynamism in the academic institutions in general and the universities in specific is directly proportional to the competence of their employees. The success of the universities depends upon solid functioning, faithfulness and the involved academicians regarding high level of teaching and research. Provision of workforce to the different sectors countrywide is possible only through the universities with high level of educational standards and Organizational Commitment on the part of the staff members especially the academicians. Unlike the developed countries, this role becomes more emphasizing in the developing countries like Pakistan. The sole objective of this 'Review Article' is to investigate the impact of demographics (gender, qualification, designation, age, and marital status) on Organizational Commitment (Emotional, Cost-benefited and Obligatory) of employees, working in the public sector universities. Up to some extent, it is a complicated task to come across and deal with the people who are physically, linguistically, culturally, educationally and ethnically diverse. In the light of current research we construct a 'Theoretical Framework' on the topic which will subsequently be used as a 'Research Model' for the upcoming 'experimental-study', using the study of workforce from the universities of Khyber Pakhtunkhwa, Pakistan. It is acknowledged from the present study that the demographics have the significant impact on the organizational commitment.

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Consumers tend to find ways that are beneficial and useful for them during a shopping experience. They use different methods, either online or offline, for a more considerable retail experience. Thus, the use of a particular technology when it accessible, useful, beneficial, and innovative may help them progress a certain attitude. The practice of the theory of acceptance model(TAM) proved to be right in this context of embracing of QR code transaction method. This kind of payment system is still relatively new in the Pakistani environment, but this, with the current research framework, it shows that consumers are willing to adopt it. Thus, CINN, PBN, PEU, PUF, and attitude proved to be suitable variables for the adoption of this technology

The changes in higher education system has created new demands for professional who performs leadership roles and the need for knowledge has also been increased how to deals with the transformed institutions. The current study tries to link the relationship between Transformational Leadership and employees job performance attitudes (Task performance and OCB) with mediating role of emotional intelligence. In this regard data was collected from private and public sector universities in Khyber Paktoonkhwa. Data was analyzed through CFA via AMOS and media tion analysis was performed through Preacher and Hayes statistical procedure. Results reveal that Transformationalleadership has significant association with employee’s task performance and OC Behavior. At the same time emotional intelligence acts as a stronger mediating role in enhancing the relationship between Transformational Leadership and task performance.