Click-through rate prediction is an essential task in industrial applications, such as online advertising. Recently deep learning based models have been proposed, which follow a similar Embed-ding&MLP paradigm. In these methods large scale sparse input features are first mapped into low dimensional embedding vectors, and then transformed into fixed-length vectors in a group-wise manner, finally concatenated together to fed into a multilayer perceptron (MLP) to learn the nonlinear relations among features. In this way, user features are compressed into a fixed-length representation vector, in regardless of what candidate ads are. The use of fixed-length vector will be a bottleneck, which brings difficulty for Embedding&MLP methods to capture user's diverse interests effectively from rich historical behaviors. In this paper, we propose a novel model: Deep Interest Network (DIN) which tackles this challenge by designing a local activation unit to adaptively learn the representation of user interests from historical behaviors with respect to a certain ad. This representation vector varies over different ads, improving the expressive ability of model greatly. Besides, we develop two techniques: mini-batch aware regularization and data adaptive activation function which can help training industrial deep networks with hundreds of millions of parameters. Experiments on two public datasets as well as an Alibaba real production dataset with over 2 billion samples demonstrate the effectiveness of proposed approaches, which achieve superior performance compared with state-of-the-art methods. DIN now has been successfully deployed in the online display advertising system in Alibaba, serving the main traffic.

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Large-scale industrial recommender systems are usually confronted with computational problems due to the enormous corpus size. To retrieve and recommend the most relevant items to users under response time limits, resorting to an efficient index structure is an effective and practical solution. The previous work Tree-based Deep Model (TDM) [34] greatly improves recommendation accuracy using tree index. By indexing items in a tree hierarchy and training a user-node preference prediction model satisfying a max-heap like property in the tree, TDM provides logarithmic computational complexity w.r.t. the corpus size, enabling the use of arbitrary advanced models in candidate retrieval and recommendation. In tree-based recommendation methods, the quality of both the tree index and the user-node preference prediction model determines the recommendation accuracy for the most part. We argue that the learning of tree index and preference model has interdependence. Our purpose, in this paper, is to develop a method to jointly learn the index structure and user preference prediction model. In our proposed joint optimization framework, the learning of index and user preference prediction model are carried out under a unified performance measure. Besides, we come up with a novel hierarchical user preference representation utilizing the tree index hierarchy. Experimental evaluations with two large-scale real-world datasets show that the proposed method improves recommendation accuracy significantly.