As a powerful ideological force, American globalization has played a predominant role in creating a new world (Dis) order based on the premise of hegemonic imperialism. It has shifted the dynamics of US power to a one governed by the politics of global businesses and corporations such as McDonald, Coca Cola, Mickey Mouse, Sony, TV programs, Music and other cultural artifacts. Within this vein, the globalization of American culture strengthens the iconography and influence of the US while eradicating cultural diversity and dehistoricizing "otherized" cultures. The rampant popularity of US cultural commodities across the globe recycles the long-held myths about the power of an exploitative metropolitan global culture dependent on the production, circulation and consumption of American way of life and values. Thus, this article aspires to critically examine the tight correlation between globalization and cultural imperialism where the distant consumer is trapped within the maze of a consuming world driven by capitalist goals. The light is spotted on how Muslims who enjoy what the US has brought to them through high-tech and global industries seem prone to acquiesce to the dictates of the American culture which has in turn exacerbated their state of disorder and wiped their national distinctiveness. The diversification of Islamic movements as a response to Americanized globalization engenders two different waves. While the radical exclusionary Islamic movements portray the relation as a tension between Jihad and Mcworld, the liberal-moderate Islamic movements tend to forge this relation as complementary and communitarian.

Inspecting the genealogy of American statecraft discourse, it seems that historical knowledge grasped out of past experiences has been framed as a social reality that has been justified with consistency and uncompromising conviction by different political actors to contain global threats. The present article studies how analogical analysis is engaged in linking various texts of different genres, though displayed by different actors at different points in history, embed common themes and ideologies. In this regard, this study is an attempt to uncover the analogical construct underlying US presidents’ (George W.H. Bush and George W. Bush) and celebrities’ (Ben Affleck and George Clooney) discourses by investigating the extent to which their analogical reasoning contributes to the construction of common ideologies. To unpack this argument, the paper also scrutinizes the linguistic parameters of analogies by delineating the linguistic devices aimed at reinforcing the tenor of the analogy. To study the implications of the analogical arguments communicated in the language of these political actors, the research adopts a theoretical scheme combining Fairclough’s Critical Discourse Analysis and Analogy. The findings bring out that their analogical reasoning, reinforced by linguistic toolkits, draws on the retreat strategy to legitimize US foreign policy in the Third-World.

Hana Riani holds a PhD in American Culture Studies. Her study foci are primarily: Neo-Imperialism, Soft Power Politics, Gender and Celebrity Studies, and Political Discourse. Her research interests and academic fields are also rooted in Critical Discourse Analysis especially modern rhetoric. Hana Riani teaches American Culture, History and Politics. She participated in several international conferences pertaining to her research interests.