Few studies analyzed the political discourse of the American Vice President Kamala Harris, especially during the presidential elections and her position as the American Vice President. This paper investigates the political discourse of Harris in a corpus-based study of 40 speeches (82,268) words, from 13 October, 2020 to 10 May, 2022. It examines whether Harris' speeches draw on "the feminine style" of political speeches as envisaged by Campbell (1989), Dow and Tonn (1993), and Blankenship and Robson (1995). Qualitative and quantitative analysis will be used. The quantitative analysis will use the Antconc Software to investigate the frequency of certain lexical items related to females such as woman, women, female(s), girl(s), lady, ladies, mother(s), and mom(s), inter alia. Moreover, the frequency of the first-person and third-person pronouns I, we are investigated to examine whether Harris shares her life experience and inspect whether she uses inclusive language. The qualitative and quantitative analysis shows that the political discourse of the Vice President draws on the feminine style of political speeches, such as constructing a political stance based on genuine experience, dedication to addressing women's issues in the political arena, promoting inclusiveness and realizing that actual achievements are required for leadership positions and highlighting that in her political discourse, which is in line with the observations of Campbell (1989), Dow and Tonn (1993), and Blankenship and Robson (1995).
This paper is a rhetorical analysis of the political discourse of the American President Joe Biden's speeches. The data of the study consist of 40 speeches (120,028) words delivered by Joe Biden from January 2021 to February 2022. This study examines how President Biden tries to persuade the audience employing different rhetorical devices. It investigates one main canon of rhetoric, Invention, following the classical Aristotelian classification of rhetoric. In analysing Invention, Biden's logical, ethical, and emotional appeals to the audience will be investigated. The analysis reveals that by using the first-person pronouns 'I' and 'we' Biden morally tries to engage the audience. The quantitative study demonstrates that the inclusive pronoun 'we' is the most frequently used pronoun in the corpus to build a bond with the audience. The pronoun 'I' is the second most common pronoun in the corpus for establishing the credibility, competence, and reliability of the speaker. The President tries to disseminate the good sentiments of hope and love, which are the most common lexical terms in the corpus relating to emotions. Biden also uses numerous logical appeals to persuade the audience, such as employing statistics and numbers, citing authoritative individuals and sources such as the Bible, and argument from a predicament, in order to deliver compelling arguments.
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