ABSTRAKHandika Fikri Pratama; Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan (Reliability, Responsiveness, Assurance, Empathy, dan Tangibles) baik secara parsial maupun simultan terhadap kepuasan pelanggan dan untuk mengetahui pengaruh yang lebih dominan dari kualitas pelayanan. Penelitian ini menggunakan metode kuantitatif. Ada 100 sampel yang dikumpulkan menggunakan accidental sampling. Dikumpulkan dengan menggunakan kuesioner dan dokumentasi. Uji instrumen dilakukan dengan uji validitas dan reliabilitas. Regresi linier berganda dan uji asumsi klasik yang digunakan sebagai analisis uji. Uji hipotesis dilakukan dengan uji F dan uji t.Hasil penelitian ini menunjukkan mengambil nilai-nilai variabel Reliability, Responsiveness, Assurance, Empathy dan variabel Tangibles berpengaruh signifikan terhadap variabel dependen (Y) secara bersamaan. Tangibles tidak memiliki pengaruh yang signifikan terhadap variabel (Y) sebagian. variabel Reliability, Responsiveness, Assurance dan Empathy variabel berpengaruh signifikan terhadap variabel dependen (Y). Nilai koefisien determinasi (R Square) 97,6% itu berarti bahwa variabel independen dapat menjelaskan variabel dependen, sedangkan 2,4% sisanya dijelaskan oleh variabel independen lainnya yang tidak termasuk dalam penelitian ini. ABSTRACT Handika Fikri Pratama; This research is intended to know the influence of service quality (Reliability, Responsiveness, Assurance, Empathy and Tangibles) either partially or simultaneously to the satisfaction of customers and to know the more dominant influence from quality service. This research used quantitative method. There were 100 samples collected using accidental sampling. Collected using questioner and documentation. Instrument test is done by validity and reliability test. Multiple linear regression and classical assumption test used as analysis test. Hypothesis test is done by F test and t test.Result of this research shows take value of value Reliability, Responsiveness, Assurance, Empathy and Tangibles variable have significant influence to dependent variable (Y) simultaneously. Tangibles don't have significant influence to variable (Y) Partially. Reliability, Responsiveness, Assurance and Empathy variable have significant influence to dependent variable (Y). The value of determination coefficient (R Square) 97,6% it means that the independent variable may describe the dependent variables, while the remaining 2,4% is explained by the other independent variables which are not included in the this research.

This study aims to comprehend the actual conditions of business processes and to identify service blueprints in the Kebon Tunggul Tourism Village "Lembah Mbencirang" by analyzing their business activities and service flows to visitors. This research is community-based research (CBR) conducted using the Participatory Action Research (PAR) approach. It resulted in the findings that there were various internal problems related to management during 2017-2020, especially related to the accountability and transparency of budget management in addition to more fundamental issues regarding tourist attraction management, such as the absence of an organizational structure, no clear division of staff duties, and the nonappearance of a standardized service flow. We concluded that basically, the business processes in the Lembah Mbencirang can be grouped into two, the first is the package tour services, and the second is the general visitors’ services. As a tourism product which is essentially a service product, service blueprint is very significant as an effort to understand the service experience from the perspective of the customer, which in this context was not previously owned by the manager. The service blueprint generated from this study can identify the existence of various service processes so that all staff can cognize the context and conditions of their duties in a more holistic customer service perspective.

ABSTRAKHandika Fikri Pratama dan Budiman Sakti: Penelitian ini bertujuan untuk mengidentifikasi potensi daya tarik wisata, mengkaji kondisi lingkungan internal (berupa kekuatan dan kelemahannya) dan kondisi lingkungan eksternal (berupa peluang dan ancaman), serta mengkaji program pengembangan pariwisata yang sesuai di Pantai Panjang berbasis kepada perspektif wisatawan dan masyarakat lokal. Metode analisis yang digunakan dalam penelitian ini, yaitu analisis diskritif untuk mengidentifikasi ketersediaan sarana prasarana dan potensi serta daya trarik wisata dan analisis kuantitatif dengan bantuan Matrik IFAS dan matrix EFAS. Jumlah responden yang diambil berdasarkan accidental sampling berjumlah 100 responden. Hasil penelitian menunjukan bahwa potensi daya tarik wisata yang terdapat di Pantai Panjang dengan skor faktor internal sebesar +0,910 dan faktor eksternal dengan nilai skor sebesar +1,90. Dengan demikian posisinya dalam matrik grand strategy (matrik internal-external) berada pada posisi strategi pertumbuhan dengan menempati sel 1 dalam matrik. Posisi sel satu menunjukan strategi tumbuh dan bina (Rapid growth strategy), strategi untuk meningkatkan laju pertumbuhan kunjungan wisatawan dengan waktu lebih cepat (tahun kedua lebih besar dari tahun pertama dan selanjutnya), peningkatan kualitas yang menjadi faktor kekuatan untuk memaksimalkan pemanfaatan semua peluang (grand strategy). usaha pengembangan Tapak Paderi dan Pantai Jakat yang berkelanjutan (sustainable). ABSTRACT Handika Fikri Pratama dan Budiman Sakti:The purpose of this study was to identify potential tourist attraction, reviewing internal environmental conditions (such as their strengths and weaknesses) and external environmental conditions (such as opportunities and threats), and review the appropriate tourism development program in the Long Beach-based to tourists and local community perspective. The analytical method used in this study, namely diskritif analysis to identify the availability of infrastructure and the potential and power trarik travel and quantitative analysis with the help of Matrix IFAS and EFAS matrix. The number of respondents who were taken by accidental sampling of 100 respondents. The results showed that the potential tourist attraction located in Long Beach with a score of +0.910 internal factors and external factors with a score of +1.90. Thus the position in the grand strategy matrix (matrix internal-external) are in a position with a growth strategy occupies one cell in the matrix. A cell's position one shows the strategy to grow and establish (Rapid growth strategy), strategies to increase the growth rate of tourist arrivals with a faster time (the second year is greater than the first year and thereafter), improving the quality of that factor into force in order to maximize the utilization of all the opportunities (grand strategy). Tapak Padri development efforts and Beach Jakat sustainable (sustainable). PENDAHULUANKota Bengkulu mempunyai potensi wisata yang sangat potensial untuk dikembangkan, salah satunya adalah P...

The rationale for this research is the development of the concept of waterfront city development that has been widely adopted by many countries in the world. Waterfront areas are part of the city's physical elements that are very potential to be developed into a livable area and community gathering place. In its development the Waterfront Concept in several countries in the world has a concept that tends to be the same. Waterfront development should be able to be managed optimally to highlight the potential and characteristics of each region.To present an effective and functional development concept, it needs to be controlled by considering aspects both physically and non-physically. With emphasis on the environment and function. Aspects of consideration are obtained based on literature studies. The results of the study show that in waterfront development it is important to harmonize the city / land and water so that they can play a reciprocal role. The reciprocal relationship between them can create a well-organized environment that also presents functions that facilitate activities in the waterfront area more effectively and functionally.