Ceramic cultural and creative products are creative products with ceramic cultural characteristics that have been concerned and loved by people since they entered the modern society. Various cultural and creative products represent the efforts of the ancients and the infusion of modern souls, and they have become a very memorable product. However, in the development of such products, it has always been a difficult problem to solve, and there are many difficulties in developing a product. It needs to consider the practicality of the product and must also combine cultural characteristics. It also makes innovative changes. It cannot blindly reproduce cultural relics. It must have its own design concept. Finally, it has to cater to the needs and preferences of consumers. Because there are so many factors to consider, designers spend a lot of energy and time in the process of developing new products. Therefore, in order to help designers get relevant and accurate data faster and more efficiently, we propose a method of artificial intelligence technology. It analyzes the development and application of such products and conducts experimental research on the role of artificial intelligence in product development and application. The results show that the technology is very suitable for product development and application, and it improves the effectiveness of product development and application. The pattern is the feature that can best show the uniqueness of the ceramic process. After using the algorithm in this paper, the extraction level can reach 0.73 and only 0.66 if it is not used. Therefore, in order to make the development and application of such products better, the application of artificial intelligence technology should be emphasized.