PurposeEnvironmental consequences increasingly influence management strategy and choice. The purpose of this paper is to investigate the effects on attention and investment of: incorporating environmental data into a balanced scorecard (BSC), called the sustainability balanced score card (SBSC) and the organization of environmental accounting information.Design/methodology/approachIn a between‐participant design, participants (n ≈ 95) chose from among two investments using BSCs. Participants were randomly assigned to one of three conditions: no environmental data (control or BSC condition); environmental data embedded within the traditional BSC (four‐perspective SBSC); or environmental data added to a BSC as a standalone fifth perspective (five‐perspective SBSC).FindingsInvestment to achieve environmental stewardship objectives was greater with the four‐perspective SBSC than the traditional BSC. In addition, participants were most efficient, i.e. spent the least total time, and least time per data element examined, with the four‐perspective SBSC. Finally, the time spent examining, and decision weight given to, environmental data were unrelated.Research limitations/implicationsProfessional managers and accountants may have greater knowledge of environmental metrics than do students, who are the participants in this study; hence, the results may not generalize to higher knowledgeable professionals since their processing of environmental data may differ from the lower knowledge participants of this study.Practical implicationsThe form (i.e. organization) of environmental accounting data changed the allocation of participants' attention while the presence of environmental accounting data changed participants' investments; hence, both the presence and form of environmental accounting information influenced decision making.Originality/valueThis study is among the first to show differing influences from both the presence and organization of environmental accounting data on attention and investment.
Purpose -The purpose of this paper is to survey the research methods employed in the extant environmental accounting literature, finding few experimental studies. The need for more experimentation in the literature is discussed, as well as how experiments' unique methodological advantages can help address important environmental accounting issues. These issues culminate in a proposed model for conducting experimental environmental accounting research. Design/methodology/approach -A synthesis of the environmental accounting literature emphasizes the research methods, and, advantages and disadvantages of each method, as well as why and how experimental designs can contribute to the environmental accounting literature. Finally, the paper proposes and analyzes a framework for conducting environmental accounting experiments. Findings -Experiments can provide unique contributions to the environmental accounting literature. Relative to traditional accounting information, environmental accounting information comprises lower levels of user familiarity which may hinder effective processing of these non-traditional data. These characteristics make the organizational display of these data, and their combination with non-environmental metrics, a particular and unique concern. The proposed model considers the impact of environmental strategy on the implementation of environmental information systems, which in turn influences evaluation effectiveness of decisions based on environmental accounting information. Stakeholder influences, management communication of environmental issues, and evaluation scales also influence these relationships.Research limitations/implications -The model assumes environmental information generates from within the entity (i.e. private firms, public agencies, etc.). Future research can enhance and/or modify the framework to include information design and capture from non-entity end-users (e.g. stakeholders), as well as empirically test the model's relationships. Practical implications -The framework provides factors to consider to design more effective environmental accounting information systems. Also, the model's factors should aid researchers in developing robust experimental designs for environmental accounting studies. Originality/value -This is the first paper to propose a framework for conducting experimental environmental accounting research.
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