This article is devoted to studying the development of creative industries in the world under the conditions of sustainable development. The study's main purpose is to show the importance and prospects of the creative and cultural industries for world and humanity development. With this purpose, scientific literature, which allows estimating foreign experience of formation and development of creative industries, and effect features in the different countries, has been studied. Using statistical analysis methods, the estimation of creative industries in dynamics concerning a global gross domestic product has been made. The results show that the creative industries account for 3% of the country's GDP under the condition of natural development; the creative industries will develop at the rate of 10% per year, bringing the socio-economic status of the countries to a new level. The analysis of the creative industries structure showed its concentration around the information technology sector. However, the cultural sector also has an important role in sustainable development, allowing humanity to self-realize and be financially satisfied through the high value of creativity in industrial spheres. Furthermore, it is possible to accelerate the growth of creative industries by creating creative clusters formed by educational institutions, cultural institutions, and industry taking into account the peculiarities of regional development. Based on the analysis results, a SWOT analysis allows summarizing the research, highlighting the prospects for developing the creative industries and the main threats.

The creative personality potential is a person's personal characteristic, and not a plurality of her personal rice, human individuality is unique and unique, and its implementation involves the creation of a new, nonexistent previously. The characteristic of creative potential is to identify its own individuality, which is expressed in emotions, feelings. The creativity is always involved in the original and non-standard tools, they are combined with already existing, create new options, which are then used in practice. The realization of the creative potential of the individual is associated with the mechanisms of its intellectual, cognitive activity. Personality, which, in our opinion, is able to realize more own resources in their lives, which sets themselves aimed by far goals, produces a vital strategy, increases its creative potential. One of the factors of the development of the creative potential of the individual is a developed imagination. Forming an imaginary image, a person applies an existing preliminary experience, analyzes the situation, develops a direction of action, creates a new image, sometimes by accident. The components of the creative potential of the individual include her spirituality. In creative activity, a person realizes his ability, reveals the enormous possibilities of spiritual potential, which is especially important in our time, when a person is offered numerous vital self-determination and here it is important to carry out the correct choice, especially if applicable to value orientations.

The difficulty of studying the phenomenon is that there is no single definition of creativity. Therefore, this is the reason for the need to substantiate the creativity characteristics and determine the main personal abilities that motivate creativity. Creativity is a means of self-realization of an individual, the characteristic essence of human existence. It is creativity that an individual realizes his inner potential in. The realization of the creative potential of individuals becomes a measure and criterion for assessing the development of the socio-cultural environment. As a means of knowing the world, creativity reveals the great potential of the human spirit, and the realization of the creative potential of a man provides the creation of new things in ideal forms and socio-practical activities. Creative activity is one of the main factors in developing human essence. The process of creative activity, the results of activity, the personality of the creator as well as the environment and conditions in which creativity is carried out can be determined in the structure of creative activity. The ability to be creative is unique to a man because a man creates a new product that did not exist before. Creativity as a complex mental activity of a man is characterized by its psychological features. Creativity begins with setting tasks to be solved within the process of activity, then there is the search for a solution. But creativity becomes full-fledged only when a person turns new ideas into a social product that becomes accessible to understanding and perception by others. Creativity is associated with the structural and functional renewal of activity, its transformation into a more perfect activity which is expressed in the newly created material and spiritual values. The self-realization of a creative personality occurs through the disclosure of the inherent creative potential which is determined by talent, creativity, willingness to carry out various forms of activity and its productivity determination.

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The main feature of creativity is the creation of new values of material and spiritual culture. Modern scientists, when exploring creativity, use two basic approaches, one of which views creativity as an activity that creates a new product that has social value, and the second approach defines creativity as a means of self-realization of man. The self-development of man has caused the attention of the philosophers of the ancient world. The development of both physical and spiritual, intellectual abilities of man were interested in ancient philosophers, such as Democritus, Socrates, Plato, Aristotle, who believed that self-development was the main purpose of human life.Creativity in antiquity is considered in the aspect of the divine, as the creation of cosmos and human-craft, art, where creativity is embodied in subject-practical activity. Thomas Aquinas, Aurelius Augustine, Erasmus Rotterdam, J. Bruno, B. Spinoza linked self-development with the need to improve human spiritual forces. The Renaissance embodies the idea that man is a master and sculptor himself, and knowledge is an act of individual creativity. For representatives of German classical philosophy G. Hegel, I. Kant, F. Schelling Self-Development is a freedom of choice. In N. Berdyaev, creativity is a higher manifestation of the spiritual essence of man. G. Skovoroda, because of the principle of “affinity”, considers the conditions for the development of human creative abilities. Undoubtedly, the center of creativity is the personality itself, without which creative activity is impossible. Personality has knowledge and skills, abilities, motivation through which it has the opportunity to create a new, unique product. And in order to reveal and expand creative opportunities, personality, it is necessary to have a developed imagination, intuition, creative perception, creative thinking and motivation for the activity in which it can self-actualize itself. Self-development, self-realization of personality, integrity of the components of its individuality is a consequence and condition of creative activity, and the development of socially significant values contributes to improving the level of social maturity of the individual. Therefore, we can talk about the interdependence of creative activity and self-realization of personality in society.