Diversity of corporate reputation understanding concepts complicates its comprehensive reflection in financial statements. This paper presents the study results on the influence of stakeholder perception of financial performance on corporate reputation. The goal of this article is to identify the signs of maximizing the value of corporate reputation by analyzing public companies' financial performance. We have determined that company's commercial success and its business model prospects becomes the evidence of the corporate reputation's financial component, which is formed simultaneously under the influence of the stakeholder perception. The analysis results lead us to the conclusion that the corporate reputation's financial component is more sensitive to investors' perception rather than to consumers' perception. This is because analysis of financial statements is an important stage in making investment decisions. Instead, consumer commitment is formed by mostly non-financial factors. In our conclusions, we suggest modernizing the existing accounting approaches to intangible assets that will strengthen the image and corporate reputation, increase company's market capitalization and improve its investment attractiveness.

Introduction. The transition to digital technologies stimulated the emergence of new accounting objects in the form of digital assets whose features are problematic for being displayed in a rather tightly regulated system of accounting and reporting standards. In the context of emerging new ways of using crypto assets in business practice and increasing the volume of transactions with them, accounting has problems with displaying digital assets in part of confirming their controllability, their assessment at various stages of the life cycle, and identification of participants of cryptocurrency transactions. The paper deals with impact of economy digitalization on accounting methodology in the context of the Industry 4.0, in particular, the prospects for a separate display of digital assets in financial statements. Purpose. This article is aimed at the systematic substantiation of the exclusive status of digital assets as a fundamentally new accounting object in order to further develop, on this basis, the strategy for the development of their accounting and displaying them in the companies’ reporting. Methods. The paper contains a critical analysis of scientific publications devoted to the essence, status and features of the digital assets’ use, as well as the formation of information about them in the accounting and financial statements. The authors have carried out a bibliometric analysis of the frequency of use of terminology in the field of digital assets with the help of special software (VOSviewer and Google Trends). Results. The authors have developed a taxonomy of digital assets based on the use of distributed ledger technology and cryptography. The paper also explores the issue of the differentiated application of existing valuation bases for various types of digital assets. The article systemizes approaches to the deanonymization of participants in transactions with crypto assets which are used to control their origin and the legal regime of applying, for the purpose of rational organization and accounting of them. Conclusions. There is a need to introduce a separate standard designed to regulate accounting and display of digital assets in financial statements, in order to provide stakeholders with relevant information in the process of making managerial and investment decisions.

Achieving profitable business growth and maximizing shareholder value with limited resources are the crucial issues of doing business today. The goal of this paper is to identify endogenous factors that increase business growth by analyzing companies' annual reports. This paper contains the results of assessment on the influence tangible assets and intellectual capital (IC) have on Price-to-Earnings Ratio (P/E Ratio) as a proxy for business growth. The research methodology of this paper is based on regression analysis with panel data. Empirical results are tested on annual reports data of the 40 US companies from TOP 150 of Brand Finance Global 500 list for 2008-2020. The results reveal that the role of tangible assets in ensuring business growth is declining in contradistinction to IC, which has gained a stronger effect on business growth. Moreover, findings suggest that balanced management of tangible assets and IC could ensure a more effective internal expansion of business. Additionally, results indicate that the influence of human capital and fixed assets on business growth is declining in competitive environment. This paper integrates and complements prior studies and concepts on business growth, financial performance, IC and tangible assets management, aiming to develop an integrated framework for improving the efficiency of managing business growth drivers. Practical application of the obtained results lies in helping the companies' management to choose the right combination of endogenous factors that will ensure business growth.

One of the sources of information used in the process of making managerial decisions is public financial reporting of corporations. On its basis, the company’s financial condition, business reputation and investment attractiveness are assessed. Indicator of the latter is result of a comparison of the market value of the company with its estimate, which is presented in financial statements. Since, with the help of existing accounting methods, it is not possible to adequately form information on market value in financial statements, the effectiveness of investment decision depends essentially on a model used to evaluate the components when preparing the financial statements. To determine the influence of financial reporting indicators on the market value of the company, financial statements of 44 transnational corporations reporting by IFRS / IAS (19 enterprises) and by US GAAP (25 enterprises) in 2014–2016 were researched using the multi-factor regression with panel data. The authors found that, depending on the financial reporting framework (US GAAP or IFRS / IAS), the market value of the company is sensitive to various indicators presented in its reporting. The article substantiates the assumption that this is due to different degrees of application of the model of objects valuation at fair value within the specified accounting systems. The authors conclude that extended application in the current accounting of asset valuation at fair value increases the informational value of financial statements of issuers of securities for professional stock market participants.

Investor attracting and keeping requires both successful management of a company’s financial performance and an investor’s behavior knowledge, as well as monitoring of stock market current trends. This paper contains the study results on the influence of public companies’ financial performance on Tobin’s q as a common measure of investment opportunity for dividend (income) investors and growth investors in conditions of competition and financing limitations. The goal of this article is to identify the financial performance indicators of public companies, influencing their Tobin’s q, for dividend (income) investing and growth investing respectively. We determined that the proxies for the variables of the Tobin’s q function should be different for different investment styles. For this reason, we composed two sets of financial ratios that reflect financial performance specifics of dividend (income) stock companies and growth stock companies for the quantitative assessment of these investor types’ preferences. The analysis results led to the conclusion that a company can attract attention of dividend (income) investors by demonstrating higher levels of dividend payments. Whereas, growth investors are sensitive to the level of company’s business activities, which is related to its revenue. Based on the results of this study, we believe that investment decisions’ successfulness depends on the reliability of the issuer’s financial statements. In our conclusions, we suggest that public companies’ managers focus on the financial performance that best correlate with the preferences of certain type of investors, which is a promising way to attract and keep their investors.