Розкрито основні підходи до моделювання ендогенного потенціалу об'єднаних тери торіальних громад (ОТГ) у частині фінансової, природно ресурсної, виробничо госпо дарської, інфраструктурної та соціальної складових. Досліджено їх роль для ефектив ності управління, стратегічного планування та конкурентоспроможності ОТГ. Побудо вано загальну схему планування на основі розроблених генеральних планів населених пунктів, інвентаризації ресурсів і майна ОТГ як одного із способів результативного до сягнення стратегічних цілей розвитку громад. Ключові слова: виробничо господарський та інфраструктурний потенціали; концеп туально структурні моделі; конкурентоспроможність; об'єднані територіальні громади; природно ресурсний потенціал; регулювання; соціальна інфраструктура; управління; фінансовий потенціал.

УДК 325.111 Г.В. ОЛЕКСЮК, канд. екон. наук, доцент кафедри економіки і маркетингу Науково-навчального інституту підприємництва і перспективних технологій Національний університет «Львівська політехніка», м. Львів, Україна orcid.org/0000-0002-3180-4664 Н.М. ПОПАДИНЕЦЬ, канд. екон. наук, старш. наук. співроб. відділу регіональної економічної політики Державна установа «Інститут регіональних досліджень імені М.І. Долішнього НАН України», м. Львів, Україна orcid.org/0000-0002-7556-6135 Н.М. ЛИСЯК, канд. екон. наук, доцент, докторант Національний університет «Львівська політехніка», м. Львів, Україна orcid.org/0000-0003-4697-4866 КОНЦЕПТУАЛЬНА ФІНАНСОВО-ЕКОНОМІЧНА МОДЕЛЬ УРБАНІЗОВАНИХ СИСТЕМ Розглянуто можливості формування фінансово-економічної моделі на різних територіальних рівнях. Побудовано структурну модель урбанізованої системи, ядром якої є місто. Проаналізовано нормативно-правову базу, що дало змогу обґрунтувати фінансово-економічні моделі на рівні міст, міських агломерацій та урбанізованих систем. Побудовано фінансово-економічну модель міста й об'єднаних територіальних громад. Розкрито перспективи розвитку урбанізованих систем і обґрунтовано можливості пошуку ефективних механізмів формування місцевих бюджетів через співпрацю між територіальними громадами для вирішення проблем соціально-економічного і просторового розвитку територій.

The event market has been developing in Ukraine for less than 15 years. It is a market with high competition, yet, according to experts, a low culture that requires research, study, and improvement. The article reveals the concepts: event industry, event technology, events, event management, event marketing, as well as describes the relationship between them. The event industry sector is studied based on the development of the creative economy in Ukraine. The conceptual model of event organization is built and the interrelation of its elements is investigated. The approaches to the practical application are described. The example of the State Enterprise “Arena Lviv” outlines the problems of development of the event industry in Ukraine in modern conditions, operating during the quarantine period associated with the prevention of the spread of acute respiratory disease COVID-19 in Ukraine. The article determines that in the quarantine period, the number of event measures decreased significantly, in particular, many planned activities were canceled or postponed. To hold events in compliance with all quarantine norms, the State Enterprise “Arena Lviv” proposed a new type and method of events - a project - a car cinema, where spectators stay in their cars and do not lose touch with art. Prospects and ways of further development of the event industry in Ukraine are described. The paper generalizes that for further development of the event industry in Ukraine, it is necessary to create conditions for the interpenetration of spheres that form the basis of the industry. It is determined that the government approaches to the development of the event industry should take into account the fact that the industry makes extensive use of human relations, so it is most vulnerable to emergencies and unusual social situations.

After local elections were held in Ukraine in October 2020 based on the new territorial ground of communities and districts, all communities received equal competencies and basic opportunities to generate their capacity and development foundations (namely, the use of single terminology – rural, town, and municipal territorial communities). Nowadays, the authorities of territorial communities should continuously improve the management foundations and methods to create conditions for the dynamic development of the territory, since the competition among the territories is growing. The paper aims to examine and research the available approaches to marketing of territorial communities’ territories and develop recommendations on modeling the management of territorial communities based on territorial marketing as the most efficient way to manage communities to secure their competitiveness and sustainable development. The conditions to improve new approaches in the management of territorial communities, in particular based on the advantages of territorial marketing, strengthen the role of marketing tools in the development of communities, and improve their competitive ability and attractiveness were created in the context of finalization of the process of authorities and finance decentralization in Ukraine, local governance reform, and administrative-territorial reform. On this ground, the need to use the marketing approach to the development of territorial management foundations using the marketing complex (goods, prices, promotion, distribution) and supplementing it with the features of qualitative and quantitative characteristics peculiar to territorial communities in current conditions is emphasized. The conceptual scheme of managing the communities based on territorial marketing using well-known elements of complex management like analysis, planning, organization, motivation, and control is suggested and substantiated.

The complex spatial and economic planning of development of territorial communities on the conditions of their combination which will promote effective management of territories and ensure integrated sustainable development of territories for the future generations is investigated. The peculiarities of the legislation on new provisions of spatial and economic planning of territorial communities are covered, the main approaches to the development of the Comprehensive Spatial Development Plan of the Territory of Territorial Community, the Concept of Integrated Development of the Territorial Community and the Territorial Community Development Strategy are compared. The scheme of connections of elements at formation of the specified Comprehensive Plan, Concept and Strategy is constructed. The legislative level acceptance of the provisions on joint approaches to the formation of key documents of spatial and economic planning of territorial communities, the unity of land management documentation and urban planning documentation at the local level is established. It is shown that the Concept of Integrated Development of the Territorial Community is the basis and a certain “bridge” for combining the principles and indicators in the formation of the Comprehensive Spatial Development Plan of the Territory of Territorial Community and the Territorial Community Development Strategy. The formation of the Concept is proposed to be carried out on the basis of preliminary conceptual and structural modeling of endogenous potential of territorial communities that will establish the features of the existing potential by its elements (natural resources, production and infrastructure, labor, socio-cultural, etc.) that have a place in each community depending on its specific and general characteristics. It is proved that the modeling of the potential of territorial communities is carried out on the basis of establishing, integrating, uniting, combining, interpenetrating of connections and dependencies in the present time and their interpretation (design, transfer) to the appropriate time perspective (five, ten and more years).