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When normal faces are rapidly presented in the visual periphery, they are perceived as grotesque and distorted. This phenomenon, “The flashed-face distortion effect” (FFDE) is a powerful illusion that may reveal important properties of how faces are coded in peripheral vision. Despite the strength of the illusion (and its popularity), there has been almost no follow-up work to examine what governs the strength of the illusion or to develop a clear account of its phenomenology. Presently, our goal was to address this by manipulating aspects of facial appearance and spatial/temporal properties of the flashed-face stimulus to determine what factors modulate the illusion’s strength. In three experiments, we investigated the extent to which local contrast (operationalized by the presence or absence of makeup), image eccentricity, image size, face inversion, and presentation rate of images within the sequence each contributed to the strength of the FFDE. We found that some of these factors (eccentricity and presentation rate) mattered a great deal, while others (makeup, face inversion and image size) made little contribution to the strength of the FFDE. We discuss the implications of these results for a mechanistic account of the FFDE, and suggest several avenues for future research based on this compelling visual illusion.

When viewing unfamiliar faces that vary in expressions, angles, and image quality, observers make many recognition errors. Specifically, in unconstrained identity-sorting tasks, observers struggle to cope with variation across different images of the same person while succeeding at telling different people apart. The use of ambient face images in this simple card-sorting task reveals the magnitude of these face recognition errors and suggests a useful platform to reexamine the nature of face processing using naturalistic stimuli. In the present study, we chose to investigate the impact of two basic stimulus manipulations (image blur and face inversion) on identity sorting with ambient images. Although these manipulations are both known to affect face processing when well-controlled, frontally viewed face images are used, examining how they affect performance for ambient images is an important step toward linking the large body of research using controlled face images to more ecologically valid viewing conditions. Briefly, we observed a high cost of image blur regardless of blur magnitude, and a strong inversion effect that affected observers’ sensitivity to extrapersonal variability but did not affect the number of unique identities they estimated were present in the set of images presented to them.

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