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The concept of 'design culture' is a new and important idea within academic design. But what is this emergent discipline? Why does it matter? Featuring an impressive range of international case studies, Design Culture looks at everything from the function of a Danish clothing company and the evolution of New Zealand's resource-based economy to the introduction of 'design culture' in Jordan. The book interrogates what this emergent discipline is, its methodologies, its scope and its relationships with other fields of study. The work's interdisciplinary approach brings fresh thinking to this fast-evolving field of study

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The promotion of design classics was established in Denmark in the 1960s, turning Danish Modern into a tradition, and today it is carried out through institutionalized discourses and multiple temporalities, as we show in the cases of the Wishbone Chair and the Vipp brand. There has been much critique of the canonization of design classics, but little research literature on the concept itself, compared to related concepts such as icons or retro. Drawing on theories from design historiography, sociology, material culture studies and the hermeneutic philosophy of history to examine ageing objects, temporal values and non-synchronicity, these cases sketch multiple layers of temporality, offering very different experiences and values depending on how much engagement, knowledge and time the consumer might be able to invest. That classics are mainly praised as timeless objects stands against a promotion loaded with temporal layers of age, memory and history.

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