Virtual reality (VR) technologies have advanced rapidly in the past few years, and many industries have adopted these cutting-edge technologies for diverse applications to improve their industrial competitiveness. VR has also received considerable recognition in the architecture, engineering, and construction industries, because it can potentially reduce project costs, delivery time, and quality risks, by allowing users to experience unbuilt spaces before breaking ground, resolving construction conflicts virtually, and reviewing complex details in immersive environments. In the real estate market, VR can also play an important role in affecting buyers' housing purchasing decisions, especially for housing markets in Asia, where the pre-sale system is extremely common. Applying VR to the pre-sale housing system is promising, because the concept of pre-sale refers to a strategy adopted by developers that sell housing through agreements on residential units that have not been constructed yet, and VR at this stage could be a useful tool for visual communication in a true-to-scale environment. However, does VR really benefit sales in the housing market? Can clients accept using VR, instead of using traditional materials (i.e., paper-based images and physical models), to navigate and experience housing projects? The objective of this study is to develop a VR-based navigation system for a pre-sale housing project in Taiwan. We invited 30 potential clients to test the system and explore the implications of using it for project navigation. The results reveal that VR enhances the understandings of a project (perceived usefulness) and increases clients' intention to purchase, while the operation of VR (perceived ease-of-use) is still the major challenge to affect clients' satisfaction and the developer's acceptance with respect to applying it to future housing sales.

Purpose The purpose of this paper is to develop a virtual reality (VR)-based and user-oriented decision support system for interior design and decoration. The four-phase decision-making process of the system is verified through a case study of an office building. Design/methodology/approach Different “spatial layouts” are presented by VR for users to decide their preference (Phase 1). According to the selected spatial layout, a “spatial scene” is constructed by VR and Technique for Order Preference by Similarity to an Ideal Solution (TOPSIS) is used to determine the spatial scene preference (Phase 2). Based on the binary integer programming method, the system provides the optimal preliminary solution under a limited decoration budget (Phase 3). Finally, the consistency between the overall color scheme and pattern is fine-tuned by VR in order to obtain the final solution (Phase 4). Findings The questionnaire survey results show that decision makers generally affirm the operation and application of VR, and especially recognize the advantages in the improvement of VR-based interior design feasibility, communication efficiency and design decision-making speed. The optimization of the costs and benefits enables decision makers to effectively evaluate the impact of design decisions on subsequent project implementation during the preliminary design process. Originality/value The VR-based decision support system for interior design retains the original immersive experience of VR, and offers a systematic multiple criteria decision- making and operations research optimization method, thus, providing more complete decision-making assistance. Compared with traditional design communication, it can significantly reduce cognitive differences and improve decision-making quality and speed.

With technological development and industrial transformation, the architecture, engineering, and construction (AEC) industry, comprising architecture, engineering, and construction, has shifted from a traditional drawing-based design mode to a digital and computer-based mode. In recent years, the application of extended reality (XR) technology, including virtual reality (VR), augmented reality (AR), and mixed reality (MR) technology, emphasizes the immersive and interactive experiences between reality and virtuality, bringing breakthrough developments to architectural projects. This study proposes a new design process mode—the BIM-based XR system—and compares it with the traditional design process mode through an actual stadium design project. Three evaluation perspectives including aesthetics, gaze tracking, and perceived usefulness assessment are used to compare the differences between the two modes. The result showed that the use of the BIM-based XR system could bring users more immersive experience and aesthetic assessment preference, and perceived usefulness in design decision-making, communication, and spatial cognition. The gaze tracking result also revealed that the BIM-based XR system can implement the design process more efficient. It is expected that XR and BIM technologies can be effectively integrated to enhance the integrity of industrial applications and establish a new design collaboration mode for the AEC industry.

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With the development of Industry 4.0 and the impact of the COVID-19 epidemic, the global construction industry has undergone a rapid digital transformation, pushing the development of building information modeling (BIM), virtual reality (VR), augmented reality (AR) and mixed reality (MR) technologies towards greater maturity. However, from the perspective of building developers and end users, does VR technology have any benefit for complex building projects? What are users' acceptance and evaluation on VR emerging technology? After constructing a VR simulation navigation system for an actual commercial building project, this study investigated and compared the differences between using the VR system and the traditional navigation system in the four dimensions of the technology acceptance model. The results showed that the subjects generally believed that the VR system has significant benefits in terms of usefulness, users’ attitude, and users’ intention, however, there is still room for improvement in the perceived ease of use. Moreover, feedback from developers supported the benefits of the VR technology validated the system effectiveness. Hence, VR and BIM technologies are recommended to be effectively integrated, in order to enhance the integrity of industrial applications and establish a new design communication and collaboration model for the architecture, engineering, construction, and facility management industry.