Why do online customers become loyal in their purchases on e-commerce sites? We examine how e-service quality, trust, and customer satisfaction affect customer loyalty towards purchasing goods and services. The proposed model also investigates the relationships among e-service quality, trust to loyalty, and satisfaction as a mediator that remains underexplored. The sample of this study is 350 millennial respondents as online buyers in Bogor city. PLS-SEM modeling procedure was used to test the proposed research model. We find that the quality of e-service and trust has a significant favorable influence on customer loyalty, and this effect is mediated by customer satisfaction. This study highlights the role of e-commerce producers in gaining loyalty through efficient service offerings and shape positive psychological in online marketing practices.

Penelitian ini bertujuan mencari faktor kunci keberhasilan ritel modern kelompok minimarket dan faktor apa yang menjadi daya tarik bagi konsumennya. Objek penelitian adalah semua ritel modern/minimarket dan beroperasi di Kota Cimahi, Jawa Barat. Sedangkan subjek penelitiannya adalah semua konsumen ritel tersebut. Total konsumen menjadi responden ada 388 responden. Untuk mendapatkan hasil maksimal, digunakan metode penelitian deskriptif dengan pendekatan kuantitatif. Analisis data memakai analisis faktor, uji rata-rata dan test rank. Hasil penelitian diperoleh informasi ada 10 faktor penentu keberhasilan ritel modern, yaitu: strategi bisnis ritel, tampilan fisik ritel, citra ritel, merchandise & assortment, komunikasi yang dipercaya, efektivitas teknologi pembayaran, customer service, media promosi, profesional SDM, jaminan pembayaran. Faktor dominan penentu keberhasilan ritel modern berupa efektivitas penggunaan teknologi pembayaran dan tampilan fisik toko/ritel. Faktor tersebut adalah kunci yang menyebabkan ritel modern disukai konsumen.

One of the most important assets owned by a company is human resources because it has an influence on the survival of the company. Employees in a company should be provided with a comfortable working environment to produce optimal performance. The work environment is an important thing to be considered by every company and is one of the factors that determine employee performance. The purposes of this research are to know how is the work environment, employee performance and how much is the impact of the work environment on employee performance. This research was conducted by distributing questionnaires to 116 employees at the Division of Part Detail Manufacturing Production Directorate of PT Dirgantara Indonesia (Persero). Based on research that has been done, the regression equation Y = 40 404 + 0,438X. The study states the working environment and employee performance in the Department of Part Detail Manufacturing Production Directorate of PT Dirgantara Indonesia (Persero) has a positive relationship (moderate) with a value of 0.438 and the working environment influence on employee performance.

This research aims to analyze the influence of business strategy in increasing competitive advantage. Selected population is the Creative Industry SMEs in the fashion sector in Bandung, amounting to 507 population in the period 2010-2017 and the number of samples of 223 SMEs fashion business in Bandung. Data collection using questionnaires with Likert scale. Data analysis using Regression Linear with SPSS 22.0. The result of data analysis shows that the research model can be accepted with goodness of fit test, that is effect positive and significant to competitive advantage.

This research aims to analyze the influence of business strategy in increasing competitive advantage. Selected population is the Creative Industry SMEs in the fashion sector in Bandung, amounting to 507 population in the period 2010-2017 and the number of samples of 223 SMEs fashion business in Bandung. Data collection using questionnaires with Likert scale. Data analysis using Regression Linear with SPSS 22.0. The result of data analysis shows that the research model can be accepted with goodness of fit test, that is effect positive and significant to competitive advantage.