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Avery Dennison, a leading supplier of pressure-sensitive labeling material, was faced with the challenge of finding the most cost-effective way of increasing the theoretical throughput capacity of their Pesmel® automated packaging system by 20%. Unfortunately, everyone had different ideas about what the best method would be for effecting the increase, but no one could substantiate their claims. Simulation removed the guesswork from the decision-making process ensuring that the improvements made would yield the desired results.

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