The primary objective of this empirical study is to identify the antecedents of e-waste recycling and the role played by economic incentives in encouraging this behaviour among Indians. The theory of planned behaviour was employed to achieve the motive, and a webbased survey was used to collect data. A total of 338 responses from Indian urban households were taken for the PLS-SEM analysis. The statistical analysis revealed that environmental concern and attitude contribute to e-waste recycling intention. The study also documented the insignificant moderating role of green economic incentives in the relationship between the antecedents and e-waste recycling intention. This paper offers practical implications for fuelling e-waste recycling, especially regarding the implementation of economic incentives to promote e-waste recycling.