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Purpose -To provide a new generic model equipped with a "process visualizing" feature by capturing RFID logistics data to represent different logistics processes' status, and sharing them through web-based technology to supply chain parties. Design/methodology/approach -In order to provide logistics service companies an effective way to manage their logistics processes and help both the up and down stream supply chain parties maximize their activities linkage within the value chain, the proposed system integrates radio frequency identification (RFID) and IT applications to optimize information flow in a supply chain. In doing so, the objective of visualizing logistics process is achieved. Findings -It is found that the proposed model enhanced the performance of third party logistics providers and their supply chain partners in three main areas. They include a significant reduction in inventory level, a substantial drop in the chance of out-of-stock and, a significant improvement in the efficiency of delivery. They are among the most critical problems that often exist in a supply chain.Research limitations/implications -The proposed model requires supply chain participants to share their process data on the web environment so as to achieve the target of collaboration. This demands the need of tight security control over the public internet. Practical implications -This paper provides useful information and practical guidance for supply chain participants to formulate a "process visualizing featured" information system. Originality/value -This paper provides a solution to solve common supply chain management problems and offers practical helps to supply chain participants effectively.

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