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Entomophagy, the consumption of insects as a food source, occurs at a global scale with over 2 billion people seeing it as traditional. This practice does not extend into mainstream Western culture where its introduction is often met by a range of barriers, leaving entomophagy often seen as a taboo. The 'disgust response' of food neophobia and a lack of social and cultural contexts that reduce adoption may be overcome by strategic application of tools arising from innovation diffusion theory: relative advantage; compatibility; low complexity; trialability and observability. This chapter accessibly reviews known barriers to uptake and outlines the potential application of these concepts in promoting the wider acceptance of entomophagy.

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