The main activity of pond land in Wisata Agribisnis is the cultivation of milkfish. However, to maximize the use of pond land, pond farmers plant dragon fruit plants to add value to land management. The aim of this research is to analyze the value-added ratio on marginal land. This research method is a case study of marginal land use in agribusiness tourism, with qualitative and quantitative data. Quantitative data are analyzed with income analysis and value-added analysis. Qualitative data describe the marginal land use of embankments. The research results of dragon fruit planting in the marginal areas of pond embankments showed: 1) dragon fruit plants do not pollute pond water, this is because the structure of dragon fruit plants is similar to cactus plants, 2) full sunlight in ponds is very suitable for dragon fruit plants, 3) plants dragon fruit is very tolerant of brackish water, 4) the taste of dragon fruit remains sweet in root conditions close to brackish water, 5) dragon fruit plants continue to bear fruit even though planted in marginal land at the embankments of the pond. The results of the research on marginal land use of pond embankments by planting dragon fruit plants added value of Rp. 17,302,857, with a ratio of 85%. Pond farmers can take advantage of the marginal land of their ponds by planting dragon fruit plants.

Covid 19 encourages creative business actors to produce product diversification with very diverse menu variations. The purposes of this study are to: 1) analyze product diversification during the pandemic, 2) analyze the trigger factors for product diversification creativity. Respondents consisted of 56 people who were determined based on the criteria: 1) providing seafood menus, 2) diversifying products. The research was conducted for three months from September to December 2020 in Kendari by conducting interviews with respondents. Data were analyzed using description analysis, tabulation, Likert scale and multiple regression statistics to answer the research objectives. It is suspected that the triggering factors for product diversification during the COVID-19 pandemic are 1) competitiveness, 2) sustainability, 3) additional menus, 4) changes in atmosphere, and 5) customer trust. The results showed that product diversification occurred due to the pressure of the COVID-19 pandemic so that respondents should do anything in their power to survive while minimizing losses. This study concludes that the COVID-19 pandemic has encouraged the birth of new and more varied product Significant competitiveness, sustainability, additional menus and customer trust have a real influence on product diversification.. Meanwhile, the change of atmosphere has no significant effect on the diversification of production.