JURNAL ILMIAH MANAJEMEN dan BISNISISSN

At this time, competition in the business world is getting tighter, no exception with the embroidery industry. In order to survive in the middle of the competition, they must have the right marketing communication strategy. Marketing communication plays a very important role for marketers. Without communication, consumers and society as a whole will not know the existence of products in the market. This research aims to analyze the integrated marketing communication model in shaping brand equity and business performance in the embroidery industry in Tasikmalaya Regency. The research method used is descriptive causality, by creating a description or description systematically, factually and accurately about the fact or nature of the object and interpreting the relationship between the phenomena investigated. The population of this research is the owner of the embroidery industry in Tasikmalaya of 949 people, sampling in this study is using accidental sampling method obtained 150 people. The results showed that partially and simultaneously direct marketing, personal selling, sales promotion, public relations and advertising on purchasing decisions and impact on business performance. Market attractiveness in addition to influencing purchasing decisions is also very potential to increase market share and growth of a company's business performance.

The issue of disabilities is an always hot topic to be discussed not only in developing countries but also in developed countries. This is because groups with disabilities are a minority group whose fulfillment of their rights by the State often go unnoticed. Various efforts have been made by the central and local governments so that every element of society can be empowered in accordance with existing rules, but those efforts do not run smoothly, so that every program that aims to empower the community, as if it becomes a program that is normatively able to be treated with minimal. The purpose of this research is to analyze the empowerment of people with disabilities through the establishment of joint ventures and entrepreneurship training in Banjar City. The research method used is causality by analyzing the relationship between the phenomena examined. The population of this study is disability in Banjar City of 139 people and the determination of samples is carried out in a census. The results showed that the formation of joint ventures and entrepreneurial training can empower people with disabilities, in this case people with disabilities have business and income.

Penelitian ini untuk mengetahui seberapa besar pengaruh dari pada informasi akuntansi dan ketidakpastian tugas terhadap kinerja manajerial di PDAM Tirta Anom Banjar. Metode yang digunakan dalam penelitian ini adalah deasin deskriptif. Teknik pengumpulan data dilakukan melalui data primer berupa angket. Sedangkan untuk menganalisis data yang diperoleh digunakan analisis koefisien korelasi produk moment, koefisien determinasi, dan analisis jalur untuk mengetahui variabel moderasi. Uji hipotesis menggunakan uji t dan dan uji F. Hasil penelitian menunjukkan bahwa informasi akuntansi berpengaruh signifikan terhadap kinerja manajerial pada PDAM Tirta Anom Kota Banjar, ketidakpastian tugas berpengaruh signifikan terhadap kinerja manajerial pada PDAM Tirta Anom Kota Banjar, dan Informasi akuntansi dan ketidakpastian tugas secara bersama-sama berpengaruh signifikan terhadap kinerja manajerial pada PDAM Tirta Anom Kota Banjar. Secara empiris dan hasil analisis variabel ketidakpastian tugas dapat memoderasi kinerja manajerial.Implikasi dari penelitian ini bagi manajer dan dewan pengawas dalam perusahaan, disarankan agar mampu merumuskan dan mengevaluasi kembali job description setiap karyawan sehingga ketidakpastian tugas dapat diminimalisir.

The objective of this research is to identify and analyze The Effect of “One Stop Service”Quality Toward Applicant’s Satisfaction in Making Republic of Indonesia’s Travel Documents and Its Effect Toward The Image of Tasikmalaya Immigration Office – Class Two Institution. The data collection was obtained through questionnaire and literature. The population in this research was Passport Applicants who applied in Tasikmalaya Immigration Office – Class Two. The samples were determined based on 100 passport applicants. Metodology used was path analysis. In partially and simultanously, the result of research shows that “One Stop Service” has impact toward applicant’s satisfaction in making The Republic of Indonesia’s travel documents, and also has impact toward the impression of Tasikmalaya Immigration Office – Class Two.